By: Aman Jalan

For over 25 years, Renée de Waal has been at the forefront of interior architecture and design, redefining the way we experience spaces through a unique, human-centered approach. As the Founder and Chief Visionary of Xperiencemakers, her work goes beyond aesthetics, integrating neuroscience, mindfulness, and emotional connection to create transformative environments.

A Vision Rooted in Experience and Innovation

Renée’s journey into design was shaped by an early career filled with entrepreneurial and creative endeavors, from dance productions to clothing and furniture design. However, her passion for interior architecture led her to establish Xperiencemakers over two decades ago. The foundation of her brand was heavily inspired by The Experience Economy by Pine and Gilmore, a book that deeply resonated with her vision and became a guiding force in her approach to designing meaningful and immersive environments.

“Our mission has always been beyond aesthetics and functionality,” Renée explains. “It’s about crafting brand experiences within spaces that enhance the value for our clients, their customers, and our teams—exceeding expectations and fostering a devoted community.”

The Science of Design: Neurodesign and Emotional Connectivity

A pioneer in neurodesign, Renée has dedicated her career to understanding how environments impact human well-being. Neurodesign blends traditional design principles with the science of how our nervous systems respond to spaces. This knowledge allows her to create interiors that look stunning and intuitively support the emotions and energy of those who experience them.

“When creativity feels blocked, I turn inward and to nature,” she shares. “No two trees are identical, yet each stands with purpose. This perspective reminds me that design isn’t about forcing perfection—it’s about refining, iterating, and pushing ideas further until they feel right.”

Her design philosophy prioritizes sensory engagement, ensuring that every element—lighting, texture, scent, and sound—supports relaxation and connection. This is particularly crucial for people with dysregulated nervous systems, neurodivergent individuals, or those seeking environments that enhance well-being and ease.

Overcoming Challenges in the Design Industry

As a female entrepreneur in a traditionally male-dominated industry, Renée has navigated numerous challenges. One of her most significant obstacles was overcoming a subconscious need to prove herself, which led to periods of burnout. However, through deep introspection, mentorship, and a commitment to understanding both her personal and business psychology, she transformed these challenges into powerful learning experiences.

“I spent two years unpacking our processes and my psychology,” she says. “It was uncomfortable but necessary. It allowed me to communicate more effectively with my team and create a business that is not only successful but also sustainable.”

Her ability to adapt and grow has been tested through multiple economic downturns, including the COVID-19 pandemic. Yet, Xperiencemakers has continued to thrive, proving that a design philosophy rooted in human connection and emotional resonance is not just relevant but essential in today’s world.

Designing for the Sensory Experience

At Xperiencemakers, Renée and her team specialize in creating spaces that are not only visually striking but also deeply meaningful. Their expertise spans boutique hotels, wineries, restaurants, wellness centers, and residential developments. The firm’s neurodesign-motivated approach identifies hidden opportunities within spaces, transforming them into emotionally resonant interiors that increase bookings, elevate brand prestige, and enhance guest satisfaction.

Xperiencemakers’ Creative Audit goes beyond traditional assessments, revealing the unique essence of each project and ensuring a strategic, human-centered design approach.

“Our bodies interact with spaces in ways beyond immediate perception,” Renée explains. “As science uncovers the mechanisms behind this, it opens endless possibilities for designing environments that support, heal, and even transform us at a cellular level.”

A Legacy of Connection, Balance, and Transformation

Celebrating Xperiencemakers’ 25th anniversary last year, Renée reflected on the firm’s impact on the design industry and its clients. Her work continues to shape spaces that nurture human connection, well-being, and emotional engagement.

“I believe in creating environments that make people want to linger longer,” she says. “It’s about more than just aesthetics—crafting spaces that feel intuitively right.”

With an ever-evolving approach to design that integrates mindfulness, personal development, and the latest neuroscience research, Renée de Waal is not just designing spaces—she’s shaping how we experience the world around us. Through her vision, Xperiencemakers remains a beacon of innovation, proving that thoughtful, human-centered design can transform lives, one space at a time.

Published by Anne C.