By: KeyCrew Media
AI-powered brokerage platform adds hands-free functionality and multi-channel prospecting to white-labeled assistant Mel
LOS ANGELES, November 25, 2025 – Radius, the first AI-powered brokerage platform, today announced two major AI capabilities: voice activation for its proprietary AI assistant Mel, and automated prospecting across email, text, and in-app messaging channels.
These capabilities represent Radius’s continued platform evolution, enabling agents to manage their entire sales pipeline through AI automation—from initial lead contact through transaction close.
Hands-Free Transaction Management and Intelligent Lead Nurturing
Mel’s voice interface operates like a familiar smartphone or smart home assistant, processing natural language requests to execute business tasks. Agents can request client summaries before calls, initiate offer documents, schedule showings, and update their CRM simply by speaking.
Mel’s prospecting functionality addresses a different pain point: the time-consuming process of manually nurturing leads. Agents can now integrate their lead sources or manually add contacts to Radius, and Mel automatically begins personalized outreach through email, text, and in-app messaging. Unlike traditional drip campaigns that send identical messages to all contacts, Mel learns each prospect’s preferred communication channel and tailors messaging based on their responses and engagement patterns.
“One of the biggest challenges that agents and team leaders have is that they’re on the go,” said Biju Ashokan, CEO and co-founder of Radius. “They don’t always have time to sit down at a computer or type into their phone. These updates are part of our ongoing solution designed to allow agents to become top performers and excel in what they’re doing, making it as simple as possible for agents to leverage technology to serve their clients better and deliver results.”
Real-World Results in Luxury Market
Rod Watson, founder of ultra-luxury brokerage Distinct Concierge in Los Angeles, leverages Radius’s platform to power his team’s AI assistant, “Ace,” and has been an early adopter of the voice functionality.
“We just communicate with it by voice activation, so just like Siri, talk to it, ask different questions, rather than typing it in,” said Watson. Watson shares that they recently closed an $18.8 million transaction using the platform.
“The AI assistant is there as a facilitator during the transaction,” Watson explained. “Rather than clients having to engage us, they can ask Ace those questions for an immediate response. I see all the communication and can chime in at any time.”
Customized and Branded Solution for Partners
Unlike legacy brokerages that claim tech leadership while offering simple AI solutions that fall short on delivery, Radius built its platform from the ground up with AI integrated into every meaningful point of interaction. Where existing solutions serve single functions in the sales pipeline or tie agents to large data providers that may not have their best interests in mind, Radius provides a true end-to-end solution from first contact through close.
Radius’s model enables independent brokerages to leverage Mel to power their own fully branded AI solutions. Distinct Concierge deploys its version as “Ace,” while partner brokerage The Circle offers its branded assistant “Willow”- all while maintaining complete ownership of their brand identity and client data.
As real estate tech giants increasingly push to capture agent data and client relationships, Radius takes the opposite approach – never monetizing agent or consumer information, and keeping brokers firmly in control of their own business.
Availability
Both voice-activated capabilities and multi-channel prospecting are available immediately to all Radius partner brokerages at no additional cost. Brokerages interested in joining the Radius network can request a demonstration at www.radiusagent.com.
About Radius
Radius is the premier tech-driven brokerage firm for real estate professionals eager to grow their brands and profits. Radius empowers real estate brokerages and teams to grow their businesses while saving them time and money. Visit www.radiusagent.com to learn more.
Media Contact:
Heather Hook
KeyCrew Media
heather@keycrew.co
Disclaimer: This article is for informational purposes only and reflects the information provided by Radius and its partners at the time of publication. It does not constitute financial, legal, or professional advice. Readers are encouraged to independently verify any claims or product details before making business decisions.
