Estonia-based content marketing platform PRNEWS.IO, founded in 2018, is a game changer for brands looking for an easier way to get broad media coverage. With the online platform, companies are sharing their content with a wider, new audience around the world and capitalizing on their brand without the significant cost of expensive PR agencies.

The founder of the startup is ambitious enough to turn PRNEWS.IO into a unicorn company, but unlike Silicon Valley firms, he prefers a balanced growth path.

Growth promises to be impressive. According to Statista, the PR industry had a market value of $97.13 billion in 2021 and is projected to reach a staggering $129.35 billion by 2025. According to the Nielsen study, the top priority for global marketers remains growing brand awareness and attracting new customers. This requires more planning and strategy than was the case when media choices were much more limited. These statistics impress and scare marketers at the same time. Simply because every new dollar spent on PR results in an increase in the price that communications agencies will demand for their services.

PRNEWS.IO, in fact, offers an alternative to expensive public relations. At its core is a marketplace of more than 100,000 media from around the world. Enriched with big data on audiences, traffic sources and other parameters that characterize the quality of publications, the platform provides clients with amazing value in predictable communications on transparent terms.

According to Steffi Teowira, head of content at travel search engine Wego, her company didn’t want to pass up the opportunity to reach a wider audience. By taking advantage of the PRNEWS.IO platform, Wego was able to simplify and speed up the content distribution process by guaranteeing placement in various online publications around the world. 

As the economy globalizes, competition between brands for people’s attention grows. Regular media mentions help with recognition and reinforce social proof. They also help drive traffic and fuel the interest of potential customers, moving them along the marketing funnel to a purchase decision.

Typical small to midsize companies within the US have been struggling for years with their PR campaigns in relation to both budget and effectiveness. Getting featured in the right media publications at an affordable price is what the end goal is for most but unfortunately has been hard to obtain. Not having the enormous PR budgets that many large-cap companies do makes it virtually impossible to have an in-house PR department and also very challenging to get the results desired with a fixed budget. 

PRNEWS.IO is still a relatively young company and with time will continue to expand its capabilities beyond even what it offers today. However, by keeping its main focus on providing powerful marketing and PR tools for customers with various budget levels, the momentum of the company will only grow stronger from here. As the demand for PR increases, PRNEWS.IO has what it takes to be a game-changer in the industry both now and in the future.