Photo Credit: Nick Anderson
Whether you are looking to make a splash in a particular demographic or wish to cast a wide net, Jarrod Borgemeister and his team at Prime Media Group produce results. The Florida based media company uses a mixture of physical and digital advertising, now known as experiential marketing, to give clients an edge over their competitors in many overly saturated and niche markets.
The Prime Media Group Process
First and foremost, Prime Media Group understands that brand awareness alone isn’t going to cut the mustard when it comes to realizing advertising revenue. Most marketing firms fail to produce substantial returns or gain traction because they will typically offer and apply prepackaged marketing formulas priced according to generic, predetermined amounts of impressions.
Prime Media Group takes a completely different approach. When a client comes to Jarrod, he starts by asking about their goals. After this, he takes a deep dive into the company’s current strategies, branding, costs and returns — working to create a tailored solution that makes an impact on their bottom line. Because of the customizability of Prime Media Group’s strategies, each situation is associated with a unique solution. So, what do some of these solutions look like?
Examples
Suppose you want to boost your brick-and-mortar foot traffic with premium billboard ads in the area. The only problem is that you never bothered to set up a website. Most client-hungry billboard companies and ad agencies are going to accept your business and put up as many billboards as you can afford. In contrast, Jarrod and the team handle the inquiry transparently and honestly. They suggest you spend your ad dollars on constructing a stylish, user-friendly website with highly optimized SEO first and then begin to develop geostrategies and spend on Google and billboard ads.
Why would that be the suggestion? It’s pretty simple, yes, a billboard with no website could generate income, but a billboard paired with a website and digital marketing plan will significantly increase returns on your ad spend. The point is that Jarrod isn’t just out to make a quick buck; he wants to ensure the companies he works with obtain extraordinary results.
Next, consider the case of a plumber that has owned his company for 30+ years. Over the last 10 years, he managed to gain enough business to expand a bit and realized he could do more. So he goes to Jarrod with the idea of putting up billboards in surrounding areas to gain exposure throughout neighborhoods easily accessed by his team.
The company has a functional website and does some PPC (Pay Per Click) advertising on their own. The only issue is that the company logo and branding are outdated and not in line with the current demographic of the area. In this case, Jarrod and his team work with the plumber to implement a strategic rebrand campaign and then generate a buzz in the regions he wants to work within using a calculated mix of digital marketing and billboard advertising.
Last, a men’s hair growth company is already on top of their game and wants to generate interest throughout Florida and other states in the southern region of the U.S. The Prime Media Group team works with the company to flesh out the exact target audience they want to be hitting and where those demographics are most dense. They also break down their digital marketing system, looking for ways to improve their web authority and the effectiveness of their SEO.
After this, Jarrod provides suggestions for strategic billboard and digital ad placement dependent on the data they collected from the business. Then, finally, he gets to work putting things into motion. He remains in close contact with the clients and provides comprehensive analytics and updates.
As you can see, no matter your situation, you are always in good hands with Prime Media Group. They make it a habit to listen to clients and take into account the efforts that they have made. This is followed up with a clear plan and enhancement strategy to get companies more than just awareness but actual returns.
About Prime Media Group
Prime Media Group is located in Sebring, Florida. The company does billboard advertising throughout the state and has been expanding throughout the south into states like Tennessee, Louisiana, the Carolinas and Texas. Their digital marketing services are designed to establish an online presence, enhance and adjust all aspects of current marketing efforts and utilize premium billboard ad placements all in unison. In addition, the company stays on top of new developments and is familiar with developing technologies and services like blockchain and mobile testing. So, if you are looking for better marketing ideas, plans, funnels and more completed customer journeys and touchpoints, contact Jarrod Borgemeister and his team at Prime Media Group today!
You can also keep up with him on Instagram @JBorgemeister.
