As the world trends towards a more immersive digital age, all creators are constantly trying to adapt and find new ways to stand out. Digital artists and designers have made their services essential to almost all aspects of business, and by partnering with top-level video and audio production companies many artists have acquired dominant market share off of their invitation. Ponvishal is a Transmedia producer originally from Chennai, South India who moved to the U.S to pursue a Master’s degree in New York, now he is rising to the top of his niche by providing a robust service to his clients that is a true one-stop shop. With high-level skill sets in design, storytelling, and visual video production Ponvishal has accumulated a diverse production portfolio from major commercials for AMEX and ESPN to music videos starring stars like Beyonce and Justin Bieber, his drive and ambition have proven to be strong, and he seems to only just be getting started.
After receiving his Master’s degree in Media Management and Impact Entrepreneurship from Parsons School of Design, The New School, New York, Ponvishal moved to Los Angeles to pursue his passion, and attempt to create something substantial for himself. Already having developed a solid resume of high-quality work, he had his mind set on something else. Being a self-starter takes discipline, school and work have already helped him cultivate this, but it can be much harder than anyone truly understands to attempt to create something from the ground up. Ponvishal is not your average joe, he has developed a set of skills based on his passion for storytelling and self-expression that many people admire, people like Ponvishal are critical to the success of all types of businesses. His service helps brands, businesses, and even artists create a story for their work that is appealing to their audience.
It is not easy to convey emotions properly through storytelling, the complexity of this style of work takes patience and persistence. Very meticulous planning is essential to the success of any high-quality, film, commercial, or even Youtube video for that matter. In a day and age where the competition is as high as it is, and the demand is growing every day, I see producers like Ponvishal at the forefront of media production in the next 5 years. The technological leaps that have taken place in the last decade are only the beginning of a trend toward more advanced technologies. Video production and a heavy focus on visual content have taken over, and with VR and AR becoming prevalent, the way in which people consume content is also changing. Being on the precipice of the next wave of technology is where I feel that Ponvishal is.
Make sure you check out his VR film ‘Dreams of Color’ which sheds light on the Modern American dream of 3 South Asians, and give him a follow on social media to keep up with him on his journey.
You can watch the trailer for his upcoming film on Vimeo and follow Ponvishal on Instagram.
