By: James Brown
As the world eagerly anticipates the Milan-Cortina 2026 Winter Olympics, a behind-the-scenes narrative unfolds across Italy’s cinematic landscapes. ORBIS Production, a Milan-based film and media powerhouse, is poised to play a pivotal role in bringing the stories of the Games to a global audience.
From its headquarters on Bastioni di Porta Nuova in Milan and a strategic office in Rome’s Via Vittorio Veneto, ORBIS Production has been quietly scripting a new chapter in international media production. With additional offices in Paris, Zurich, Vienna, Ljubljana, Munich, London and Dubai, the company embodies a blend of Italian creativity and global reach.
A Cinematic Prelude to the Olympics
The road to Milan-Cortina 2026 is not just paved with athletic ambition but also with narratives waiting to be told. ORBIS Production is at the forefront of this storytelling journey, crafting high-end branded content, TV and online commercials, documentaries, and video podcasts that delve into the heart of the Olympic spirit.
“Capturing the essence of the Games goes beyond filming events; it’s about conveying the passion, dedication, and dreams of athletes and communities,” says Mike Lisjak, global Executive Producer of ORBIS Production. “We’re not just documenting history; we’re part of it.”
Bridging Continents Through Storytelling
ORBIS Production’s influence extends far beyond Italian borders. The company has forged strong ties with American sponsors and production entities, creating a transatlantic bridge in media collaboration. This partnership is instrumental in producing content that resonates with a diverse, global audience.
“Working with international sponsors enriches our perspective,” notes Elena Lusardi, Senior Producer at ORBIS Production. “It allows us to blend different storytelling techniques and cultural nuances, resulting in content that is both universal and uniquely Italian.”
An Expansive Portfolio of Excellence
Since its inception in 2009, ORBIS Production has amassed an impressive portfolio. Collaborations with renowned brands like Armani, Dior, Samsung, Prada, Intel, UNICEF, FIFA, TikTok, UBS, Hearst, and the Michelin Guide underscore the company’s versatility and commitment to quality.
One of their notable projects includes a branded campaign with Armani during the Venice Film Festival in 2021-2024, where ORBIS Production captured the intersection of fashion and cinema against the backdrop of Italy’s most romantic city.
In 2023, they partnered with the Michelin Guide to produce a series of branded content pieces that highlighted the artistry of culinary excellence. These projects not only showcase ORBIS Production’s technical prowess but also their ability to tell compelling stories that engage and inspire.
Innovating Ahead of Milan-Cortina 2026
As the Olympics approach, ORBIS Production is ramping up efforts to ensure the Games’ stories are told with authenticity and flair. They are investing in cutting-edge technology, including aerial filming equipment and virtual production tools, to deliver immersive experiences.
“Our goal is to bring audiences closer to the action than ever before,” explains Alice Bell, Group Account Manager. “Whether it’s the thrill of a downhill ski event in Cortina or the behind-the-scenes preparations in Milan, we want viewers to feel like they’re part of the journey.”
The company is also focusing on sustainable production practices, aligning with the Olympics’ commitment to environmental responsibility. By implementing eco-friendly methods, ORBIS Production aims to minimize its carbon footprint without compromising on quality.
Supporting Athletes and Communities
Beyond production, ORBIS is dedicated to supporting the athletes and communities that make the Olympics possible. They are collaborating with local organizations to produce documentaries and branded content that highlight personal stories of perseverance and triumph.
One such initiative involves profiling up-and-coming athletes from diverse backgrounds, giving them a platform to share their journeys. These stories not only build anticipation for the Games but also inspire future generations.
A Global Team with Local Roots
ORBIS Production’s strength lies in its team of 57 professionals, a mix of industry veterans and fresh talent from around the world. This diversity fosters a creative environment where ideas are exchanged freely, and innovation thrives.
“Our team’s multicultural background is one of our greatest assets,” says Lisjak. “It reflects the international nature of the Olympics and enables us to produce content that appeals to a global audience.”
The Technological Edge
Staying ahead in the fast-paced world of media production requires constant adaptation. ORBIS Production leverages state-of-the-art equipment, including ARRI, RED, Sony, and DJI technologies. Their in-house equipment rental division ensures that they have immediate access to the tools needed for any project.
They are also pioneers in utilizing virtual production techniques, combining live-action footage with computer-generated imagery to create stunning visuals. This approach is particularly effective in simulating environments that are otherwise challenging to film, adding a new dimension to their storytelling capabilities.
Collaborations with American Brands
ORBIS Production’s collaborations with American brands and sponsors are a testament to their global appeal. Projects with companies like Samsung and CNN have broadened their reach and showcased their ability to handle large-scale international productions.
In 2024, they partnered with CNN to produce a documentary focusing on environmental conservation efforts in Italy. The project required coordination across multiple countries and highlighted ORBIS Production’s logistical expertise and storytelling acumen.
Looking Ahead
As the countdown to Milan-Cortina 2026 continues, ORBIS Production is not just preparing to document the Games but to elevate the entire experience. Their commitment to excellence, innovation, and authentic storytelling positions them as a key player in what promises to be a historic event.
“We’re honored to contribute to the legacy of the Olympics,” reflects Lisjak. “It’s an opportunity to showcase not only the athletic achievements but also the cultural and human stories that resonate with people everywhere.”
Connecting the Dots Between Sport and Culture
The Milan-Cortina Olympics represent more than just competition; they are a celebration of culture, unity, and the human spirit. ORBIS Production understands this nuanced landscape and aims to weave these elements into their content.
By producing documentaries that explore the intersection of sport, art, and society, they provide audiences with a richer understanding of the Games’ significance. This approach aligns with the broader goals of the Olympics to promote peace, friendship, and fair play.
ORBIS Production’s journey toward Milan-Cortina 2026 is a microcosm of the Olympic spirit itself—driven by passion, fueled by innovation, and grounded in a commitment to excellence. As athletes train for the pinnacle of their careers, ORBIS prepares to shine a light on their stories, ensuring that the legacy of the Games endures long after the final medal is awarded.
For a company that began in Milan and expanded across continents, the upcoming Olympics are both a homecoming and a global stage. ORBIS Production stands ready to capture the moments that will define Milan-Cortina 2026, bringing the world closer to the heart of the action.
Published By: Aize Perez
