People’s clothing can say a thousand words about them. Whether it’s their personality and what they intend to do for the day or where they’re headed, clothes are essential, and it is a non-verbal form of communication everyone shares with others. For Sharieff Muhammad, clothing is not just about aesthetics but a platform for change. Hence, the rising entrepreneur founded On Point Goaldiggers LLC, a clothing brand dedicated to creating a positive difference every day.
On Point Goaldiggers LLC is a motivational streetwear brand that amplifies positivity through its unique designs. The brand carries a line of shirts, hoodies, sweatpants, and caps, all made to scream everyday casual wear and street style. Currently based in Los Angeles, California, On Point Goaldiggers LLC aims to rise to the top and share the spotlight with some of the biggest clothing brands in the world.
On Point Goaldiggers LLC is created for those who choose to stay great and positive despite the challenges posed by today’s world. Without a doubt, the modern generation is facing immense roadblocks, and it is getting increasingly challenging to stay optimistic. But On Point Goaldiggers LLC believes that there are still people who want to amplify positivity through it all, people who choose not to allow the negative circumstances to dictate their perspectives.
“Life has content changes. You can’t always be perfect, but you can always be on point,” said Sharieff Muhammad. The entrepreneur further shared that each piece is a platform for motivation while still allowing its wearer to express individuality. The designs are all geared towards showcasing messages that the founder thinks the world needs to hear, especially today. Furthermore, On Point Goaldiggers LLC is created for everyone as Sharieff Muhammad believes that anyone can be an instrument to spread the good messages the clothing brand has to offer.
“Each piece of clothing has some form of motivation in the design, whether it’s subliminal or straightforward, you can get motivated to do better in life by looking at pieces of our clothing,” explained Sharieff Muhammad.
Asked what pushed him to build On Point Goaldiggers LLC, Sharieff Muhammad shared that entrepreneurship has always come naturally for him for as long as he can remember. The founder shared that he sold snacks and drinks in middle school. Later on, he was motivated by Nipsey Hussle, who had multiple streams of income and projects lined up for his brand, to pursue broader horizons. Since then, he was inspired to build his own name through entrepreneurship. With everything going on in the world, he felt that he had a responsibility to use his entrepreneurial savvy to inject positivity into people’s lives.
In five years, Sharieff Muhammad sees On Point Goaldiggers LLC competing side by side with big-name players in the clothing industry, like Nike, Supreme, Undefeated, and more. The entrepreneur and his team shared that they will stop at nothing to be able to reach and motivate a wider audience, and distribute On Point Goaldiggers clothing across the globe.
