Business

Nexxt PR: Leading Public Relations Agency Elevating Clients Globally from Brazil

September 6, 2023

In the realm of global communications, the role of Public Relations goes beyond just gaining visibility. It’s about weaving compelling narratives, constructing enduring images, and metamorphosing the unknown into entities of desire. While many giants dominate this space, a Brazilian company, Nexxt PR, is carving its niche and successfully competing with large agencies from the United States, France, Portugal, Mexico, and Italy. Founded a decade ago, Nexxt PR underwent a significant transformation in 2020. In the midst of the pandemic, they made the bold decision to close their physical office, pivot to a fully digital and international model, and expand their clientele. Today, not only have they experienced growth, but they’re also on the verge of bolstering their team with international talent.

Though birthed in Brazil, Nexxt PR has expanded its influence to command an international stage. A testament to its global prowess, 60% of its operations are dedicated to international clients, while the remainder serves its vast Brazilian clientele.

At the helm of this global outreach is Marco Fernandes, the agency’s visionary CEO. His profound understanding of image construction within the media landscape is palpable. “In the realm of PR, our objective isn’t merely to highlight,” states Fernandes. “It’s about metamorphosis – taking entities that are shrouded in obscurity and sculpting them into subjects of intrigue for the media.”

What sets Nexxt PR apart is its genuine comprehension of the significance of a global voice intertwined with local sensibilities. A vast portion of this expertise can be attributed to its team. Rich in linguistic dexterity and cultural awareness, the team is adept at tailoring messages that resonate universally while retaining local authenticity.

Fernandes elaborates on this synergy, “The global media landscape is a vast, interconnected ecosystem. To thrive, you need more than just a message; you need a symphony of voices that can sing in multiple languages yet echo a unified tune. That’s why I’ve emphasized multilingual proficiency, from English and Spanish to Italian and Arabic, ensuring our narratives are harmonious no matter the audience.”

In an age where everyone vies for a spotlight, the true art of PR is in creating relevance – transforming the mundane into the magnetic. “The greatest misconception about PR,” Fernandes muses, “is that it’s just about exposure. But it’s more nuanced. It’s about strategically positioning our clients, transforming them from mere mentions to authoritative voices in their domains.”

This essence is exemplified in Nexxt PR’s digital-first strategy. While many were grappling with the digital revolution, Nexxt PR was orchestrating it, navigating markets from Europe to the Americas with finesse.

But it’s not just about digital landscapes or linguistic mastery. It’s about a deep-rooted understanding of human narratives and the passion to mold them. “Every individual, every company has a story waiting to be told,” Fernandes reflects. “Our role is to unearth that story, refine it, and present it to the world in a manner that’s not just heard, but remembered.”

Beyond strategies and narratives, the heart of Nexxt PR lies in its unwavering commitment to excellence, innovation, and a zeal that continuously pushes boundaries.

In an ever-evolving PR world, where transformation is the currency, Nexxt PR isn’t just a participant; it’s a trendsetter. With their global vision, unparalleled expertise in image crafting, and an innate ability to turn the overlooked into the talk of the town, Nexxt PR is not just shaping the narrative – they are the narrative. Through their expertise and passion, they are redefining the world of public relations.

Nexxt PR boasts an impressive clientele that includes notable figures such as Mexican actress Maite Perroni, model and influencer Georgina Rodriguez, model Victoria Jancke, actor Chase Coleman, singer Austin Mahone, alongside actors, entrepreneurs, influencers, and corporations.

Interview with CEO Marco Fernandes of Nexxt PR

1. Mr. Fernandes, you mentioned that the true art of PR lies in creating relevance, turning the ordinary into the magnetic. How does Nexxt PR achieve this and how do you view the balance between exposure and strategic positioning?

Marco Fernandes: It’s a blend of deeply understanding human narratives and having a passion to shape them. Many believe PR is all about gaining exposure. However, our approach is more nuanced. We aim to strategically position our clients, not just for them to be mentioned, but to become authoritative voices in their domains. Our goal is to unearth each client’s unique story, refine it, and present it to the world in a manner that’s not just heard, but remembered.

2.The digital world has been reshaping the global communication landscape. How has Nexxt PR’s decision to go fully digital in 2020 influenced the way the firm positions itself and operates in the international PR scene?

Marco Fernandes: Embracing a digital-first strategy amid the pandemic was a bold yet crucial decision. It allowed us to navigate markets from Europe to the Americas with finesse. But more than adapting to digital, we understand that each story, each client, has a narrative that can be told across multiple platforms. Hence, we became not just participants in the digital revolution but orchestrators of it.

3. Your team’s multilingual capability has been highlighted as one of Nexxt PR’s pillars of success. How do you view the intersection of language and culture when crafting messages that resonate globally while retaining local authenticity?

Marco Fernandes: The global media landscape is a vast, interconnected ecosystem. It’s not just about communicating; it’s about understanding and connecting. While we sing in multiple languages, we always aim to echo a unified tune. Every language and culture has its nuances, and understanding them allows us to craft messages that, though universal, still touch the heartstrings of local communities.

4. Nexxt PR prides itself on its prowess in reputation construction and management. How does the agency approach the cases of clients like Maite Perroni and Austin Mahone, ensuring their stories are not just shared but remembered?

Marco Fernandes: Every individual, every brand has a unique story. Our approach starts with active listening. We want to understand not just what our clients do, but who they truly are. Next, we refine and present that story in a manner that accentuates their uniqueness. It’s about constructing an image that’s genuine, impactful, and enduring so they’re not just mentioned but become benchmarks in their respective fields.

5. In the ever-evolving world of public relations, what is the next frontier for Nexxt PR, and how do you envision the future of the PR industry?

Marco Fernandes: In an age of rapid transformations, Nexxt PR aims to be more than just a participant – we aim to set trends. We believe the next frontier in PR lies in integrating even more technology, innovation, and human understanding. The PR industry isn’t just shaping the narrative; it’s becoming the narrative. And, with our vision and passion, we’re not just contributing to that change; we’re leading it.