New England Wire Products does business with care and deep consideration of what their clients want to see in the end. The domestic manufacturer of custom retail displays provides clients with end-to-end services—from design, product development, manufacturing, and printing—that do not only meet the expectations but often exceed them. As it elevates the standards for custom retail displays, the company adds value to every product released to their clients.
“We are both designers and manufacturers. Not only can we partner with merchants to create new and innovative designs, but we manufacture them all in-house as well. Our domestic manufacturing capabilities allow us to keep both cost and lead times minimized. We produce a high-quality product at an overseas price,” New England Wire Products executives reveal.
In 2020, clients sought protective measures for their respective stores, and meeting the high demand for protective shields at the beginning of the pandemic became their topmost priority. Today, the company has produced more than 100,000 protective shields sold to businesses in the United States and Canada. Its adaptability as a business organization not only resulted in productivity during the pandemic; it also translated into jobs for hundreds of workers. The company felt the pressure, but its leaders chose to thrive under difficult circumstances rather than survive.
The competitive nature of the industry makes the company’s day-to-day operations quite a challenge. Nonetheless, its managers and hardworking staff agree that the one sure way they stay on top of the game is to safeguard their working relationship with all their clients. They do this by ensuring that they meet their customers’ expectations and needs, whether it’s a high-end smart home display or a simple acrylic protective shield. Every member of the team is more than eager to infuse innovations that will impress clients and give them their money’s worth. Moreover, New England Wire Products supports their clients’ objective to increase sales from their shelves by providing designs at a very affordable cost.
In the next few years, company executives anticipate exciting business growth. They are looking at investing in more high-end equipment and robotics to decrease their pricing and lead times for all of their customers. A smooth and easy business experience is of great importance to the way they conduct their dealings. This kind of approach is also their way of building lasting professional relationships with their clients, both old and new.
The all-American-made items from New England Wire Products will continue to uphold the company’s commitment to excellence and quality products. With company executives focused on bringing the business to the next level, present and future clients can expect an elevated degree of excellence and superb customer service.