Modelones Brings Santa & ‘Paw-some’ Reindeer Pups to NYC Streets for Free Holiday Glam
Modelones Concludes Breakthrough Year with NYC Christmas Tour on Dec 20, Following Viral Soho Success
(New York, NY) — December 2025 — Global nail beauty leader Modelones will host a festive, multi-location Christmas Pop-Up Tour across New York City on Saturday, December 20, 2025, bringing holiday cheer directly to the public. The tour will make three stops:
- 9:00 AM – 11:00 AM | Union Square (975 5th Ave)
- 12:00 PM – 2:00 PM | Herald Square (1356 Broadway)
- 3:00 PM – 5:00 PM | Soho (480 Broadway)
This tour extends the brand’s proven philosophy of deep community engagement, recently demonstrated in its highly successful November activation at Haraz Cafe in Soho—an event that moved beyond simple product promotion to forge genuine, lasting connections.
Beyond a Pop-up: How Modelones Transformed a Soho Café Into a Community Heartbeat
Last month’s takeover of Haraz Cafe was a masterclass in experiential brand-building. Modelones created a multidimensional space dedicated to connection, conversation, and hands-on creativity, with each element serving a strategic purpose in strengthening the bond with its audience. The overwhelming turnout and sustained organic buzz confirmed a fundamental insight: today’s consumers seek identity, experience, and connection, not just products. Modelones’ Soho event successfully delivered on these desires, setting a new benchmark for meaningful beauty engagements.
A Seamless Blend of Festive Spirit and Nail Art Innovation
The Modelones Holiday Pop-Up Tour not only focuses on creating joyful, festive moments but also emphasizes the brand’s dedication to delivering innovative nail art solutions that align with the season’s cheer. Guests will have the chance to experience Modelones’ signature products firsthand, offering a unique opportunity to engage with the brand in a fun, interactive way. With a hands-on approach, attendees can explore Modelones’ high-quality gel sets, vibrant colors, and cutting-edge nail tools. This immersive experience allows visitors to see how Modelones transforms everyday nail care into an art form, all while celebrating the magic of the holidays. By combining the joy of the season with the excitement of exploring new beauty products, Modelones is creating a memorable experience that resonates far beyond the festive tour itself.
The Holiday Tour: Expanding the Circle of Connection
Leveraging this successful model, the December 20th Christmas Tour is designed to replicate and amplify that sense of community across New York City. It represents the evolution from a single destination event to a movable feast of festive joy, meeting customers where they are.
- Santa’s Furry Helpers: The charming duo of a live Santa and trained canine “reindeer” elevates the whimsy, creating heartwarming, instantly shareable moments that capture the season’s spirit of surprise and giving.
- A Thoughtful Gift for Every Guest: Upholding its tradition of generosity, Modelones will ensure every attendee who participates in the event Steps will receive a curated Gel Mini Salon. This tangible token allows them to extend the professional experience into their own homes.
- Immersive, Photogenic Stops: Each location will function as a festive community outpost, designed for connection and photography, making the brand’s joyful experience accessible citywide.
Join the Inner Circle: Become Part of the Story
For those inspired to dive deeper, Modelones invites you into its core community. The official Modelones NYC Insider Facebook Group is the digital home for ongoing connection, offering:
- Priority Access & Insider News on all future events and product launches.
- Exclusive Year-Round Perks & Giveaways.
- Direct Dialogue with the Modelones brand team.
Scan the QR code below to join:
Event Details at a Glance
- What: Modelones Holiday Pop-Up Tour
- Date: Saturday, December 20, 2025
- Admission: Free & Open to the Public
- Tour Stops & Times:
- 9:00 AM – 11:00 AM | Union Square (975 5th Ave)
- 12:00 PM – 2:00 PM | Herald Square (1356 Broadway)
- 3:00 PM – 5:00 PM | Soho (480 Broadway)
About Modelones
Modelones is a world-leading nail art brand headquartered in Los Angeles, with a presence in over 30 countries and a community of more than 10 million users. Celebrated as a top-value brand and featured in major media outlets, Modelones is dedicated to redefining the nail experience through innovative products and unforgettable, community-centric offline activations that build lasting relationships.
