Alvaro Nuñez Alfaro stands at the center of a new era of real estate. After he saw the market experiencing dramatic changes across the world, Nuñez and his company Super Luxury Group, took the lead in an untapped industry. Specializing in luxury real estate properties, the group employs a unique strategy utilizing non-fungible tokens (NFT’s) and Metaverse technology to serve the growing demand for virtual tech and crypto-centric products for today’s market. Using an influencer-based marketing strategy, the company focuses on properties that are above a $5 million value. Both he and his group are one of a few creative trailblazers in the new economy for both real estate and the world of crypto.
Speaking on both his and his group’s role in this market, Nuñez remarks that they took advantage of a time when there was massive growth with more potential on the horizon for real estate and for decentralized digital currency. “We focused on creating a unique and innovative service that would unite them.” The strategy of developing crypto currencies is quickly being adopted across the nation as many individuals and several cities are in the process of developing their own currencies to trade. With all of this growth in the virtual markets, Nuñez expects to see even more growth in his niche in the future.
He believes that anyone looking to find success in the emerging market should do three things. The first is to recognize that people are looking to buy with crypto both in traditional real estate and in the metaverse. “People have made their wealth in cryptocurrency and are ready to spend it. You can’t ignore that.” The second is to recognize that you need a team. The metaverse requires architects, penderss, designers, painters and everything just like traditional real estate. The last thing is attention. “Attention, not cryptocurrency, is the strongest form of currency.” With new players entering this space every day, you need to make sure that you are able to catch the attention of potential clients.
Nuñez is passionate about helping others to build their success. He has been a key speaker of events alongside many other real estate titans like Tony Giordano. Most recently, he spoke with Grant Cardone at the Miami NFT Week, which saw a massive turnout. His talks have taken him all over the country, giving him the chance to, in his own words, “experience and live the full American dream.” Nuñez’s next event will take him at the NFT.NYC event where he’ll be speaking about the ways the crypto market continues to shape the financial world, specially in Real Estate. You can hear him speak at multiple events in the near future on the subjects of crypto, digital investing, and the emerging Metaverse.
His advice to others wanting to follow in his footsteps is to take advantage of the many emerging technologies and strategies that we are seeing developed every day. “Go to the seminars, the Q and A’s, and the many events happening all over right now and learn more about digital currencies. There are so many new things happening in that world, it’s impossible to keep up unless you are purposeful about it.” Nuñez emphasizes the need for a strong team to make it in the Metaverse and digital market. He tells his clients and those trying to break into the niche to treat their team like a team of contractors for traditional real estate. From brokers, meta interior designers, to meta-architects, the meta-investor needs to be aware of all of the support and education that surrounds them when they collaborate and share knowledge.
Alvaro Nuñez Alfaro is the founder and CEO of Super Luxury Group, a luxury real estate media acclaimed luxury real estate media company that specializes on helping the affluent to celebritize & sell high-end properties through influencer marketing, crypto, NFTs, and metaverse integrations. After leaving his home and his family in Madrid, Spain, he moved to the US to pursue his education on a tennis scholarship, finishing an undergraduate degree, an MBA, and an executive program at Harvard. He founded Super Luxury Group following his academic success and quickly rose to a place of notoriety in the circles of Miami’s luxury real estate market. Alvaro leads an action-packed life. As a skydiver, Ironman racer, and world traveler, Nuñez is always on the go, having traveled to numerous continents and many more countries in his young life. One of his milestones that he reached recently was climbing Mount Kilimanjaro. He lives life to its absolute fullest and takes pride in his ability to add value to his clients’ lives as he continues to develop new ways to meet their needs. Follow his instagram page for more information on where he will be next @alvaronunez.
