Metrics for views and shares

Metrics for views and shares provide a broader picture of engagement and success in content published on blogs. They help content managers improve their marketing strategies and tailor content that appeals to audiences.

What are viewability metrics?

• Impressions (Views): Total number of times the post was viewed. Impressions are tracked using tools like Iconosquare and SocialBlade.

• Reach: This is the total number of people who saw the post. It measures content exposure and future engagement.

How to measure shares

• Engagement: the number of likes, comments and shares each post receives. This reflects the degree of interest of the followers in the content.

• Engagement Rate: Calculated by dividing the number of interactions by the total number of followers. This shows the quality of the content and followers.

• Time on Page: The amount of time users spend on each blog post. A high dwell time indicates a high level of interest in the content.

• Abandonment rate: the percentage of users who leave after viewing only one page. A low rate indicates content that keeps the audience.

• Number of new subscribers: a trend in new subscribers indicates an increase in audience and increases organic exposure.

Blog Promotion

Promoting blogs requires a thorough understanding of digital metrics and the factors that affect exposure and reputation. Beyond views and shares, there are other parameters that help evaluate the blog’s performance and success in terms of website promotion and content marketing.

Strategies for promoting blogs

Increasing engagement: Segmented and personalized content may encourage responses and discussions. Bloggers who use open-ended questions, surveys, or content tailored to the audience’s interest see increased engagement.

Improving SEO Visibility: Optimizing content for search engines like Google is critical. Using relevant keywords in titles, descriptions and ALT tags for images helps improve rankings and achieve more organic exposure.

Methods to improve exposure

Visibility in social networks: Integrating content-sharing buttons and inviting readers to follow social accounts encourages the natural distribution of content and attracts new surfers.

Collaborations with influencers: Collaborations with influencers in relevant fields help expand the target audience and increase the reach significantly. Influencers provide direct access to an audience that may be interested in similar content.

Tools for analyzing metrics

These tools help to understand the degree of success and engagement of blogs by analyzing the number of views and shares. They also provide additional data that can be used as indicators to evaluate the effectiveness of blog promotion.

Tools for analyzing views and shares

• Impressions measure how many times a post is shown to users. This metric provides a snapshot of a content’s potential visibility and is a key feature of SEO strategies.

• Video views: This measures how many people watched the video according to each platform’s settings. YouTube defines viewing after 30 seconds, while Facebook and Instagram define viewing after 3 seconds. TikTok calculates a view as soon as the video starts.

• Shares: A measure that reflects the number of times users share the content. Shares indicate the audience’s interest and deepen the compatibility of the content with the target audience.

• Engagement Rate: The engagement rate is calculated by dividing the number of interactions (likes, comments, shares) by the audience size. This cardinal metric for evaluating content effectiveness can help identify trends and impacts.

Platforms for promoting blogs

Platforms like WordPress, Medium, and Blogger allow content to stand out through promotion features. Advanced monitoring options enable blog owners to track views and engagement, improving exposure and organic progress. The reach can be increased on social media like Facebook and Twitter through promoted posts and automated content sharing. Network seminars and distribution of unique news content also contribute to brand exposure and increased traffic.

The benefits of measurement for promoting blogs

Tracking blog view metrics, such as the number of people viewing posts, is vital to understanding the appeal of the content to the audience. Average views per post provide insight into the frequency of results in advertising. By identifying the most viewed posts, you can analyze and understand what types of content most attract your audience, which can improve your promotion strategy.

Published by: Josh Tatunay