Choosing the right cleaning products or supplements does more than clean your home or boost your health. At Melaleuca: The Wellness Company, these choices support sustainability and empower communities.
Founded in 1985, Melaleuca has grown from a small startup in Idaho Falls to a powerhouse in the wellness industry, generating over $2 billion annually and serving millions of households across North America and beyond. What sets them apart? A relentless pursuit of product excellence and a business model that looks beyond profits.
Superior Products by Design
Melaleuca’s philosophy is simple: products should enhance lives and be made responsibly. With over 400 health and wellness products, from nutrition supplements to eco-friendly household cleaners, each item is crafted for maximum efficacy and safety. The company’s flagship products, like the Peak Performance Nutrition Pack and the EcoSense cleaning line, are not just loved for their quality but are designed with the environment in mind. These products use biodegradable ingredients and are sold in concentrated forms to reduce waste and emissions.
A Business Model That Empowers
While most companies battle for store shelf space, Melaleuca brings its products directly to the consumer through an innovative online platform. This strategy not only cuts out the middleman but also builds a community of loyal customers and marketing executives. Melaleuca has paid out $7.4 billion to its marketing executives, who help spread the word and bring more families into the fold. This direct relationship ensures that customers know exactly where these products come from and who they support.
Touching Lives Beyond Business
Melaleuca’s impact stretches far beyond its sales. The Melaleuca Foundation, established in the wake of 9/11, has become a lifeline for those in crisis. Whether it’s rebuilding homes after natural disasters or supporting orphanages in Ecuador, the company is committed to giving back. This dedication to service is woven into the fabric of Melaleuca’s identity, highlighting its role as a business and a community pillar.
The company’s efforts have not gone unnoticed. With a 96% customer retention rate, consumers clearly appreciate the dual benefit of using products that are good for them and good for the world. “Our customers trust us to deliver products that not only work but also contribute to a healthier planet and community,” says Frank VanderSloot, Melaleuca’s founder and executive chairman.
This trust is echoed in the accolades received by VanderSloot and the company. Recognized as one of the “50 most influential business leaders in Idaho” by the Idaho Business Review, VanderSloot’s dynamic leadership is credited with fueling Melaleuca’s rapid growth and solidifying its reputation as a powerhouse in the wellness industry. His strategic vision led to Melaleuca being named on Inc. Magazine’s list of the 500 fastest-growing privately held companies in America for five consecutive years.
“It’s partners like Melaleuca that allow us to respond quickly with the right resources when they’re needed most,” the American Red Cross of Greater Idaho posted to Facebook on April 13, 2023. “Again and again, Melaleuca stands beside the Red Cross of Idaho during times of disaster. They have made a difference in countless lives, and we truly appreciate their support.”
Join the Wellness Movement
As Melaleuca continues to grow, it invites more individuals to join its mission—not just as customers but as partners in wellness and advocates for a sustainable future. With every product you choose, you’re not just making a healthy choice for your home; you’re supporting a company that gives back to the planet and its people.
Published by: Nelly Chavez
