Sparkupreach is not just any other digital marketing company; it is an outcome of the sheer curiosity, innovative thinking, and structured execution of two passionate entrepreneurs- Ashu Gandhi and Vasu Gandhi. Back in 2016, when influencer marketing was still a buzzword, they realised the potential of this field and, over the time founded Sparkupreach, which has now evolved into a one-stop solution for all personalized digital marketing needs.
One of the main reasons for Sparkupreach’s success is that the 2 Co-founders carved out their paths with unique business models and have become role models for other aspiring entrepreneurs. The brothers make a great blend of innovative, out-of-box thinking coupled with structured and meticulous execution.
Ashu Gandhi, who is the innovator, has always had an entrepreneurial mindset- spotted and monetized the opportunities when others were still wondering what to do. He completed his MBA from IMT-Paris and explored 8 different countries in pursuit of growing his startup.
On the other hand, Vasu Gandhi has always been the architect of the company- putting all the ideas into execution with his systematic and structured thinking. He is an MBA from SIBM-Pune and has a rich corporate experience of 8 years. He was the National Category Manager at Pidilite when he left corporate to work for Sparkupreach full-time.
Together, Ashu and Vasu Gandhi have built a company that manages over 500+ influencers, caters to over one billion audiences across platforms, and serves more than 100 brands worldwide. They have successfully run campaigns with top brands, including Fanta, TVF, Upstox Gold, Snickers, Head & Shoulders, Maaza, Musclemania, My11Circle, Ropos, BigMuscleNutrition, BOAT, etc.
But as they say, “It is not the strongest or the most intelligent who will survive but those who can best manage change”
Now, with so many Influencer marketing agencies coming into the market and almost everyone trying to become an Influencer- Sparkupreach has pivoted and turned into a Personalized Digital Marketing company rather than just an Influencer Marketing company.
Sparkupreach is now providing personalized, one-stop solutions for digital marketing to a slew of brands out there. They believe in doing one thing at a time but doing it perfectly, and that’s how they have been able to create tailored strategies for each business area and help their clients grow. In this new model – they pick up a brand and do enough research on their products, strategies, competitors, and operations. And based on this, they design their entire social media and digital strategy.
Vasu Gandhi quotes, “Personalisation is the need of the hour. Even the same category products require separate strategies based on other factors. Also, there are no longer PAN India strategies now- you need to design Geography specific, Language specific, and even Demographic specific content in order to reach your real target audience”.
In conclusion, Ashu and Vasu Gandhi have created something remarkable with Sparkupreach. They have proven that with the right attitude, time, and approach, anything is possible. Their journey teaches us that one should never give up on their dreams and keep pushing forward. Sparkupreach is undoubtedly a force to be reckoned with in the digital marketing space, and the duo has more exciting things planned for the future. They prove that entrepreneurs are not driven by fear, they are driven by the idea to create impact. To know more about Sparkupreach, follow at Sparkupreach.
