Lyubushkina Ekaterina is a successful entrepreneur managing businesses in the field of cosmetology with a large team of employees. Her inspiring journey motivates many aspiring businesspeople.
Recently, she co-authored a book with the legendary Brian Tracy, where she shared not only her personal experience but also her business philosophy: to strive not just for profit but to create something meaningful and beneficial for society.
Ekaterina was born into a large family, where she had to take on responsibilities for her younger siblings from an early age. Despite financial struggles, her parents always aimed to provide the best possible opportunities for their children’s education and development. Ekaterina, in turn, was an eager learner, excelling in school and participating actively in academic competitions.
After finishing school, Ekaterina moved to a big city despite her parents’ attempts to shield her from the challenges of adult life. She chose a career path and embraced responsibility early on, which became the foundation for her future success.
Working in a leading cosmetology company proved to be a turning point in her life. Ekaterina quickly climbed the career ladder but soon faced a situation that compelled her to take a decisive step: she resigned.
The company used substandard equipment that caused injuries to clients. For Ekaterina, who prioritized safety and quality above all, this approach was unacceptable.
Motivated by the idea of reforming the cosmetology industry, Ekaterina established her own service center for repairing cosmetology equipment and a training school for cosmetologists.
She recognized that the industry lacked sufficient attention to quality and set her sights on creating a business that genuinely benefited people.
The path to growth was challenging, but Ekaterina persevered. After studying marketing and launching her first advertising campaigns, she started gaining clients. Over time, this hard work paid off.
One of Ekaterina’s dreams was to create high-quality, safe equipment, and she eventually realized this goal.
Today, Ekaterina leads several successful companies, including a service center, a cosmetology clinic, and a brand specializing in cosmetology equipment.
Her businesses collaborate with trusted manufacturers and offer equipment selection services for major clinics and salons. Additionally, Ekaterina invests in innovative technologies and continues to advance in the field of hardware cosmetology.
Notably, Ekaterina has always adhered to one core principle: creating products that benefit society. This philosophy sets her business apart and has ensured its success for over 12 years.
Her story is a vivid example of the importance of taking risks, learning from mistakes, and persevering through difficulties.
In her chapter in Brian Tracy’s book, Ekaterina shares invaluable lessons she learned along her journey. It’s a story about how a small dream can grow into a large enterprise if one dares to follow their own path.
Ekaterina explains how overcoming challenges taught her not only to run a business but also to understand that true success comes from staying loyal to your principles and aspirations.
If you feel stuck in your career, lacking confidence or faith in success, this chapter will serve as a powerful source of motivation.
Published by Stephanie M.
