Entrepreneur and beauty enthusiast Lulu Sicilliano is an emerging force to be reckoned with in the beauty industry after introducing two life-changing brands that will forever revolutionize the business. Lulu is the founder of Evenflo Colours and Microbeau – two brands that cemented her name in the beauty industry forever. She has successfully combined innovative technology with her passion for beauty, paving the way for revolutionary brands that a lot of her clients are extremely thankful for.
Evenflo Colours is the world’s first machine-optimized formula that Lulu uses for permanent makeup (PMU) services. The brand offers a wide selection of shades for the lips, eyebrows, eyeliner, and unique pigments lip neutralization. Manufactured by Perma Blend, Evenflo Colours has three major goals: come up with simple and highly effective formulas to take the guesswork out of color mixing, create comprehensive sets with a range of colors that meet all clients’ needs for that technique, and guarantee that each set is precisely designed for different techniques.
Microbeau, on the other hand, engineers innovative products for the PMU industry. One of its biggest objectives is to ensure that the technology is simple yet has the power to enhance a procedure. Lulu co-founded the company with her husband, Gaston, a professional tattoo artist. The creation of Microbeau International was made possible by their knowledge, experience, and collaboration, knowing fully well that a lot of professionals will benefit from them.
Its pillars include state-of-the-art manufacturing equipment designed, engineered, and tested with the artist’s needs in mind. In addition, it strives to develop quality, innovative tools with top performance meant to revolutionize the industry, and with the intent to allow artists to work in a safer environment so they can focus on what’s important – their craft. Interestingly, Microbeau International is ISO 9001 Certified, which simply means the company has met the very high standards of ISO.
When Lulu first arrived in the United States, she was not a fluent English speaker, and she barely had friends to help her transition. She was, however, very determined to make a life in America, and so she hustled until she made it. Ultimately, she was guided by her inner love for beauty and wanted to come up with something that would make the faces of men and women shine with confidence. 
Lulu is a self-funded innovator and entrepreneur, and she raised it from the profit she accumulated from her existing businesses. She is heavily invested in research and development efforts, which she wants to impart to other women so that they, too, can be empowered to pursue their dreams.
Due to her unique experiences in developing her companies, Lulu has collected several important life lessons that will truly help those who are just starting out with their businesses. Foremost to her list of business tips is to encourage people to continue to dream big and have achievable investments.
“Before beginning any business, one should thoroughly research and fully understand what they are about to undertake. Doing business will not be easy for people who want to rent expensive spaces yet lack a clear strategy and income. There is much to business that involves proper planning and decision-making,” Lulu explained.
