By: John Glover (MBA)
Christian Anderson, better known as Trust’N in the music scene, started his career as an artist and faced an uphill battle that many independent artists can relate to. Like countless others, he was met with the daunting challenge of standing out in an oversaturated industry. After experiencing multiple setbacks and failed marketing efforts while working with third-party companies, Anderson decided to take control of his career. He took it upon himself to learn how to market his music and achieve real results effectively. The outcome? The eventual founding of Lost Boy Entertainment LLC, a firm that started as a dorm-room side hustle but has evolved into a multi-million-dollar public relations and digital marketing powerhouse. Today, Lost Boy Entertainment is trusted by both major record labels and independent artists alike. And with Anderson becoming a Grammy Recording Academy voting member this year, the company is pivoting back to its original mission: helping artists succeed.
Lost Boy Entertainment offers a range of services tailored specifically to artists who want to level the playing field in the music industry. Whether an artist is just starting out or is already established, Lost Boy Entertainment’s team has the expertise, resources, and tools necessary to elevate a career. Their services include viral social media campaigns, award-winning public relations strategies, DSP (Digital Service Provider) marketing, and charting campaigns to help artists gain visibility on platforms like iTunes, Billboard, and Spotify.
“We are a powerful ally for every artist. Built for artists by artists,” says Anderson. “We understand the struggle because we’ve been through it ourselves.” This perspective is what makes Lost Boy Entertainment unique, and Anderson’s personal experience as an independent artist has shaped the company’s mission to provide effective marketing and empathize with the struggles that come with trying to break into the industry.
Over the years, Lost Boy Entertainment has worked with a star-studded list of clients. Their roster includes names like Cardi B, Snoop Dogg, Migos, and Travis Scott, to name a few. Additionally, Lost Boy Entertainment has partnered with Sony Music, Warner Music Group, and Capitol Records, cementing its position as a trusted marketing firm. Most recently, the company announced a new partnership with Sony Music’s AWAL division, a move that further solidifies their commitment to helping artists and producers market their music on a larger scale.
While Anderson’s journey to success in the entertainment industry came with its fair share of obstacles, he has always remained dedicated to making it easier for others who follow in his footsteps. “I remember when nobody knew my name, and I had to fight for every opportunity,” Anderson reflects. “Now, I want to be, and I am, that person I needed when I was starting out.” His personal mission is deeply ingrained in Lost Boy Entertainment’s philosophy.
The company has become a bridge between independent artists and resources they might not otherwise be able to access. “We’re a bridge between artists and resources they could never find on their own,” Anderson explains. “From social media marketing to PR, we provide record label-level services at an accessible price to anybody.”
With over 30 years of combined experience among its team members, Lost Boy Entertainment continues to grow its clientele and reputation, helping artists everywhere get the recognition and attention they deserve. The firm’s proven track record and commitment to artists have made it one of the most respected names in the industry.
As Lost Boy Entertainment continues to expand, it remains dedicated to its core mission of supporting artists at every stage of their careers. Whether it’s helping a new artist gain traction or assisting an established act in scaling, Lost Boy Entertainment is equipped to handle the challenge. For more information and to explore how they can help grow your career, visit their website at www.lostboyent.com.
Published By: Aize Perez
