By: Elena Mart
Empowering the Common Man
In an exclusive interview, Chris Terry, a dynamic entrepreneur renowned for propelling businesses and high-net-worth individuals to new financial heights, unveils his latest groundbreaking venture: Libex, The American Whiskey Exchange. Alongside his visionary partner, Kerry “Mike” Tibor, Terry embarked on a transformative journey into the whiskey world, driven by a shared frustration with the diminishing quality of their cherished pours. Quality suffered as distilleries scrambled to meet demand by sourcing bulk-aged spirits from third-party producers, and a revolutionary idea was born.
Libex aims to disrupt the aged spirits market by tearing down the barriers that have long excluded the common man. Ordinary individuals can enter the world of aged spirits for the first time in history without confronting the daunting 8-figure entry barriers. Libex offers access to new-make and aged whiskey casks from reputable brands and master distillers, enabling members to create, bottle, and even sell their own custom-branded whiskey products.
“Libex emerged from our profound dissatisfaction with the overpriced bulk products and the lack of viable exit strategies in the market,” Terry passionately explains. “By harnessing our expertise and leveraging industry connections, we crafted a transparent, fair, and streamlined process for purchasing and managing whiskey casks.”
Built on the bedrock of core American values—honesty, integrity, and relentless commitment to quality—Libex pledges an excellent client experience, from grain to bottle. The team, boasting nearly 100 years of combined industry experience, includes master distillers, engineers, and market makers who share Terry and Tibor’s bold vision. These experts are the true architects behind Libex’s meteoric rise.
A hallmark of Libex’s approach is its unwavering support for craft distilleries. Many small distilleries face financial constraints that prevent them from laying down the volume of barrels essential for future growth. Libex bridges this gap, supplying the necessary volume and allowing these distilleries to buy back their product at a premium in 3-4 years. This innovative arrangement empowers craft distilleries to flourish without immediate financial strain.
Libex members enjoy a spectrum of exit options, with the potential for value appreciation in 2-3 years and, in some cases, as little as 6-8 months. This flexibility sets Libex apart, offering a win-win scenario for both members and the supported distilleries. Libex’s mission is to democratize the rich rewards of the spirits world, making them accessible to all.
Reflecting on their entrepreneurial journey, Terry acknowledges the numerous challenges they have overcome. “The entrepreneurial path demands an unwavering commitment akin to a successful marriage. Our steadfast belief in Libex’s mission fuels us to surmount every obstacle.”
Starting as industry outsiders without prior knowledge or connections, Terry and Tibor undertook extensive research, networking, and vision-sharing to realize Libex’s potential. The passion and dedication of their team and partners have been instrumental in bringing this visionary concept to life.
Terry underscores the team’s pivotal role in Libex’s success. “While Mike and I have received recognition, the accomplishments of our team far surpass our own. Our Master Distiller, with over 30 years of experience, has won multiple gold medals. Our Engineer has designed and built over 220 beverage production facilities. Our partners have created and sold numerous successful brands. Their expertise and dedication make Libex a reality.”
Libex’s guiding principle, “reputation over revenue,” underscores its commitment to leaving everyone it engages with in a better position. Joy, service, and integrity are prioritized in every endeavor. Libex aims to establish the first American whiskey exchange where clients and distilleries can trade, sell, and purchase whiskey barrels transparently and equitably, fostering innovation and ensuring American leadership in the spirits industry.
By enhancing brand awareness, relevance, and trust, Libex creates opportunities for everyday Americans to profit from the burgeoning whiskey market. Exceptional customer service, diverse product offerings, and absolute transparency set Libex apart. The true measure of Libex’s success lies in the success of its client-members.
Libex is not merely building a business; it is forging a legacy. Join Libex on this extraordinary journey and seize its unparalleled opportunities and rewards. Together, Libex and its members will reshape the future of the aged spirits market.
Social Media Accounts and Website:
Facebook: Libex Whiskey
Instagram: Libex Whiskey
LinkedIn: Libex Whiskey
YouTube: Libex Whiskey
Website: Libex: The American Whiskey Exchange
Published by: Josh Tatunay