The metaverse has been the talk of the town for more than half a year, while NFT brands have been working towards integrating themselves into the virtual reality space. However, they are not alone, as other established brands have been pursuing the same goal.
Accounting firm KPMG, which has headquarters in the United States and Canada, is the latest company to delve into the metaverse.
It recently announced it would open a metaverse collaboration hub connecting employees, clients, and communities, allowing them to explore opportunities for growth across industries.
The firms are investing $30 million into Web3 experiences in 2022 with a major focus on the metaverse hub.
The collaboration hub is designed to be the next big step in both firms’ journeys to lead the employees and clients into Web3.
The two KPMG firms have dedicated teams who help clients develop and execute their metaverse strategies.
“The metaverse is a market opportunity, a way to re-engage talent and a path to connect people across the globe through a new collaborative experience,” said Laura Newinski, the US deputy chair and chief operating officer at KPMG.
“The unique experience provided by our collaboration hub will tap the creativity and passion of our people and clients to accelerate innovation,” she added.
KPMG Canada also delved into crypto, recently adding Ethereum and Bitcoin to its corporate treasury. It also acquired a World of Women NFT.
The US branch also integrated NFT and crypto training to onboard new professionals.
The two firms also started leveraging Chain Fusion, a tool that provides audit services for financial services, fintech, and crypto-native companies.
KPMG Canada and USA will be implementing an innovation strategy, which will see them explore opportunities in the crypto and Web3 space, co-create tools and solutions that provide critical insights, launch immersive learning and development platforms, and recruit talent that can provide expertise and help navigate the evolving convergence of the physical and digital worlds, to name a few.
Armughan Ahmad, the president & Managing Partner of Digital at KPMG Canada, expressed his enthusiasm for the metaverse project, saying:
“The metaverse is making it possible for us to experience the ‘phygital’ world, where physical and digital worlds collide,” he explained.
“The metaverse is a $13 trillion market opportunity that could boast as many as five billion users by 2030.”
“Our first immersive metaversal experience will take our people, clients, and communities beyond the traditional two-dimensional virtual environment and offer new levels of social connection, mobility, and collaboration,” Ahmad added.
“Think of it as a world without borders that has the potential to enhance our lives by providing new opportunities to work, learn, and play.”
Opinions expressed by NY Weekly contributors are their own.