Known for his unique vision, multi-talented content creator and social media influencer Justin Borbe “igjustin” details what it’s like to live in New York and work in the ever-changing fashion and lifestyle industry. Having a passion for lifestyle and fashion from an early age while watching YouTube videos, he decided to create content as a hobby that would eventually turn into an incredible, high-earning career that has opened the door to endless opportunities and partnerships with notable companies.

“I’ve always liked to learn by example, watching experienced people operate and do what they do to see how things get done. So when I would watch YouTube videos, I’d feel inspired, which is what led to me choosing to share my lifestyle as a hobby. I’ve since taken many risks and have had my fair share of ups and downs, getting knocked down more times than I can count, but have used those mistakes as lessons learned,” shared Borbe. As an open-minded person heavily influenced by anime, Star Wars, and Kobe Bryant, he enjoys connecting with those around him and sharing valuable information that his followers can enjoy.

Justin Borbe finds joy in discussing everything he knows about lifestyle living in New York. He provides travel tips and even touches on the details of some of the latest fashion releases. Those who follow him know he’s always covering some of the best and most relevant topics related to the industry. Providing his personal perspective through compelling, creative content created and uploaded has allowed him to build a loyal fanbase and brand himself into a lifestyle influencer.

“What started as a hobby has since turned into an incredible career that allows me to be myself in front of my audience that consists of many loyal supporters and followers who enjoy what I post. One day, a brand reached out to me and mentioned a partnership, which is when I decided to take social media seriously, developing the skills I needed to have to excel within my career and make a name for myself as an influencer,” said Borbe. “People know me as someone who shares what I’m passionate about, whether it’s fashion, photography, or something else. I love to share what I know or offer my opinions on different things.”

Justin Borbe provides different perspectives while covering various angles and making his content enjoyable enough to keep the audience engaged. His work as an influencer has allowed him to partner up with dozens of recognizable brands, including Psycho Bunny, Jack Daniels, Gillette, Roman, and Courvoisier, to name a few. Because of his rise in popularity and the large following amassed over the years, it’s not uncommon for him to get invited to exclusive events and parties, including Fashion Week, which is his absolute favorite.

Despite his success, Justin continues learning how to adapt and overcome any challenges that he might face. His goal is to continue providing his audience with relatable and informative content. While he’s undoubtedly garnered enough attention, he admits that he still enjoys making genuine one-on-one connections with those who share similar interests and want to chat about them.