By: Aman Jalan

Jacqui Uys, a distinguished growth strategist, has been at the forefront of business innovation for over two decades. With experience across SaaS, e-commerce, FMCG, and consulting industries, she is known for her strategic approach to market growth, optimizing financial growth, and leveraging data-driven insights and innovative methodologies.

Jacqui has helped organizations adapt their growth strategies to changing market trends. With a focus on digital transformation and strategic leadership, she has contributed to helping businesses navigate competitive landscapes and scale effectively.

Leading Growth at Hellopeter

In her current role as Chief Growth Marketing Officer at Hellopeter, South Africa’s largest online review platform, Jacqui plays a pivotal role in shaping the future of consumer-business interactions. As part of the Hellopeter leadership team, she has contributed to the platform’s evolution from a consumer complaint forum to a comprehensive review management and SAAS solution. Today, Hellopeter is an online platform that connects businesses with consumers, attracting a large number of visitors and users each year. It provides a space for customers to share feedback and for businesses to engage with their audience.

Jacqui’s strategic approach has strengthened Hellopeter’s position as an industry leader, empowering brands to leverage customer insights for improved service delivery and brand reputation management. “The heart of impactful growth lies in understanding your customer, embracing innovation, and building solutions that not only meet but anticipate their needs. Growth is about vision, but it’s also about execution,” she emphasizes.

A Journey of Strategic Innovation

Jacqui’s passion for business transformation has been a driving force throughout her career. She began her journey with a fascination for how businesses evolve, recognizing early on that growth strategies must go beyond awareness—they must focus on positioning, differentiation, and customer experience.

Over the past 20 years, she has built a reputation for her ability to scale businesses, optimize operations, and develop long-term strategies that create sustained impact. Her leadership in high-growth environments has helped organizations navigate dynamic markets, contributing to her reputation in strategic business development.

Notable Moments in a Career Journey

Reflecting on her career, Jacqui identifies key moments that have shaped her journey. One of the defining experiences was stepping into a leadership role where she had to align global teams, manage high-stakes decision-making, and drive strategic growth across multiple markets. This challenge refined her ability to think on a macro scale while maintaining operational efficiency.

Another critical moment was mastering the balance between structure and agility—realizing that the premier strategies allow room for adaptation. For Jacqui, growth isn’t just about planning; it’s about responding to change, anticipating trends, and making bold moves before the market does.

The Intersection of Data and Creativity

One of Jacqui’s core beliefs is that true business success comes from the intersection of data and creativity. While data provides the foundation for strategic decision-making, creativity is what differentiates a business from its competitors.

“Data is crucial, but creativity elevates execution. Successful leaders don’t rely solely on numbers; they blend analytics with human insight to craft compelling brand narratives,” she explains. Whether entering a new market or refining a product strategy, Jacqui combines performance metrics, customer insights, and competitive analysis with brand storytelling and emotional engagement to drive meaningful connections with consumers.

Staying Inspired in a Fast-Paced Industry

In an industry that is constantly evolving, Jacqui remains motivated by her commitment to continuous learning and innovation. She actively explores emerging technologies, builds high-performance teams, and develops new growth models to stay ahead of market trends.

Surrounded by forward-thinking leaders and problem-solvers, she finds inspiration in collaborating with like-minded professionals who challenge conventional business practices. She finds motivation in seeing the outcomes of her work, including the growth of businesses, development of teams, and the progress of strategies.

The Future of Growth Strategy

For Jacqui, growth strategy is more than just a profession—it’s a mission. She firmly believes that success is not solely measured by revenue but by an organization’s ability to adapt, innovate, and lead through change.

“Growth is about knowing when to follow the data, when to trust intuition, and when to challenge the status quo,” she states. As industries continue to evolve, so will the strategies that drive them forward. Jacqui Uys remains at the helm of this transformation, shaping the future of growth strategy with a blend of analytical precision and creative vision.

Her journey highlights the impact of strategic leadership, with a focus on helping businesses navigate challenges and adapt to the digital landscape.

You can get in touch with her on LinkedIn – https://www.linkedin.com/in/jacqui-uys/

Published by Tom W.