Levi John and Kevin John, the dynamic founders of IslandJon Vodka, have seen a tremendous opportunity in the market and seized it with both hands. Their business acumen and passion for crafting exceptional vodka have positioned IslandJon as a rising star in the industry. You can learn more about their Caribbean-inspired brand at IslandJon
The inspiration for IslandJon Vodka came to the Johns after witnessing a significant shift in the vodka market. Recognizing a gap and the growing demand for premium, Black-owned spirits, Levi and Kevin saw the perfect chance for IslandJon Vodka to emerge as a leading brand, offering a high-quality alternative to the conglomerates that dominate store shelves.
Vodka’s growth has been slower compared to other hard liquor categories like whiskey and tequila. In 2023, vodka sales were nearly flat year-over-year, according to the Distilled Spirits Council. Despite this, vodka remains a massive category, with sales totaling $7.2 billion last year.
Kevin emphasizes that the vodka category is in a unique place for innovation whereas new geographic expressions will drive consumer behavior and preference. Its adaptability and widespread appeal make it an essential spirit for any bar or cocktail enthusiast. Under their leadership, IslandJon Vodka is set to strategically expand its distribution across the United States. Their methodical expansion highlights their commitment to bringing high-quality, innovative vodka to consumers nationwide, underscoring their ambition and the potential they see in the market.
IslandJon Vodka is a leading brand on its way to grabbing a piece of the billion-dollar vodka industry. With their eyes firmly set on the future, Levi and Kevin John are not just participating in the vodka industry—they are leading it. IslandJon Vodka is poised to become a household name, synonymous with excellence and innovation in the world of spirits.
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Published by: Martin De Juan
