Staying hydrated is essential for any athlete or fitness enthusiast, and sports drinks have become a popular choice for replenishing electrolytes. However, one major issue athletes face is the rapid warming of their drinks, which can happen within 15-20 minutes after being taken out of the refrigerator. This is where Amarok comes in, a brand dedicated to providing a solution for this problem with their vacuum insulated stainless steel bottle cooler.
Adam Brown, the founder of Amarok Industries, LLC, was inspired to create the Amarok after years of experience in tennis, where he noticed the need for a product that could keep sports drinks cold for longer periods of time. He graduated with a Mechanical Engineering degree from Georgia Southern University in 2019 and decided to start his own company during the COVID-19 pandemic. The Amarok was created in June 2021 and was the first vacuum insulated cooler to fit 20 oz bottles at that time.
The Amarok is designed to fit the big 4 sports drink companies, such as Gatorade, Powerade, Body Armor, and Vitamin Water, as well as many other drink companies like Dasani and Coca Cola. It can keep all drinks at the perfect temperature for 6-12 hours, making it ideal for athletes, gym-goers, and outdoor enthusiasts. The non-slip bottom and unique design make it easy to carry and use on the go.
One thing that sets Amarok apart from its competitors is its design, which allows for most 20oz drinks to be pushed directly in and pulled directly out. This makes it more user-friendly and efficient compared to other bottle coolers that require removing the top to insert your drink. Additionally, the Amarok is priced at less than $30, which is lower than most can coolers or bottle coolers being sold that can reach up to $50.
Since its launch, Amarok has partnered with one of the largest tennis academies in Georgia to give away Amarok’s to coaches, players, and tournament winners. In March 2023, they launched their second product, the Amarok Training T-Shirt with their custom Amarok wolf logo on the back. Amarok plans to expand its product line to include more athletic drinkware products, athletic clothes, and other equipment centered around sports, fitness, and health.
In a world where staying hydrated is crucial for maintaining good health, Amarok offers a solution to the problem of sports drinks warming up too quickly. Its innovative design, affordability, and efficiency make it a must-have for athletes and outdoor enthusiasts alike. With Amarok, you can now enjoy a refreshing, cold sports drink no matter where you are.
To learn more about Amarok, visit their website or follow them on Instagram and TikTok.
