French perfume house Morreale Paris just revealed their new cinematic campaign Destiny with Polina Rezaeva and Vlad Vitkovski. A film so breathtaking that it makes you wonder what’s next for a Parisian label that keeps creating such beautiful and epic content to relate their story.
We wanted to talk about the brand to its very discreet creator and we were unexpectedly able to secure an interview with Jean Pierre Morreale to ask him about his life’s work and his plans for the future of Morreale Paris.
⁃ We read that you are a very private person and that you are not giving many interviews, thank you for talking to us but is there a reason for such a privacy stance?
In order to live happily you have to live in secret. This is a very wise French proverb. I enjoy my privacy, it allows me to keep working for charity in real life. I work a lot to help handicapped people and those who are less lucky than us. I take great pride in doing so.
⁃ What is your inspiration to create perfumes?
My inspirations are coming from life in general and from the gardens of my childhood with over 200 types of roses, jasmine and bergamot trees. A patchwork of colors and scents that is still inspiring me to this day.
⁃ What are the values of your company?
Dedication, respect and selflessness. We also believe in protecting the planet and smart eco development.
⁃ Congratulations on the Destiny campaign, it looks incredible. Where did the set take place?
Thank you. The name Destiny came to me in a very emotional way when I saw the film for the first time, the scale and striking beauty of its landscapes and the fantastic performance of the cast… it was destiny.
⁃ You seem to outwork a lot of your competitors when it comes to brand building and development. Is this a long term strategy? Are you building for legacy?
This is our magic touch. I believe that brand building is a creative endeavor that needs all our attention as we are developing this company. What we build is what will represent Morreale Paris for the many years to come, so we are doing it very carefully and to the greatest quality standards.
⁃ Are you planning to open physical stores in the United states?
It is possible that we’ll open a physical location in the United States, but we’re also very happy with the relationships we are building with our online customers. A lot of our clients contact us for bespoke creations which is a service we provide that goes back to the essence of the company many generations ago. I created a private fragrance collection called Le Monde sur Mesure which got quite viral for including the most expensive fragrance in the world in it, to pay homage to this part of our history.
– The traditional French luxury approach earned you a spot in the top young Fragrance labels that are building popularity in the US, did you imagine things would turn out so bright so fast? It must be exciting.
Very exciting in fact. I’m extremely grateful for all the interest we can see for the company in the USA. I’d love to personally thank every customer, every client, every journalist or influencer that talks about us haha but we are growing fast. I’m not sure how I can keep up at this point, which is a good thing I guess.
– What is your favorite Morreale Fragrance?
I created them, so I love them all. Each one was created with a particular emotion in mind. The name of each fragrance is directly attached to this singular emotion.
I wear a different fragrance every day. On Wednesdays I wear a mix of Instinct and Fusion, when I have meetings I love to wear Zenith but my signature scent for parties and social evenings is Méridien. I also always carry a travel size in my pocket because people want to try it.
– When is your next scent coming out?
We are currently working on several different new scents. It takes a bit of time to create the perfect fragrant emotion but rest assured, they will be amazing.
– Where do you see Morreale Paris in 5 years?
Further, I think by this time we’ll be available in Asia and all other continents. Our goal is to find the right partners to import the brand directly on these territories so our products are truly available worldwide. We’re hoping to sign our first major physical retail deals within the next 24 to 36 months at this point and we’re ready to scale this side of the business so there’s a lot of exciting things in front of us.
– What is your favorite scent?
I truly love Bergamot and Jasmine, but ultimately as a perfumer, every scent reminds me of a place, a moment in my life, someone I love, an emotion, a rendez-vous. This is my entire life.
That concluded our interview with Jean Pierre Morreale, founder and CEO of Morreale Paris.
