By: BLONDE PR
Blonde PR, known for their lavish and overly detailed events, is set to host a New York Fashion Week media brunch for the industry’s premier editors and producers at the chic Fouquet’s New York to kick start the week of events.
Founder and CEO of the boutique public relations firm, Mackenzie Judge, says that the most important thing at a media event is the details. “You really want to create an atmosphere and experience that is different from the normal, and something the guests won’t forget out of all the events the media is going to attend during the week”, says Judge. “So many agencies host the same gifting suites and showrooms over and over for these editors, which is a great way to showcase quick visibility to the media, but you don’t get to actually sit down with them and learn more about their work and how your clients can align with them at these quick in and out events. It’s a fast, “hi”, “bye”, here is your gift bag, don’t forget to try the products at home, thanks for coming! It’s too vague. The goal is to be able to actually sit down and create a relationship with the media, chat about their careers, learn more about them as people, try client products in real time together and see how our agency can align with the media’s work over champagne and brunch at an exclusive restaurant during NYFW. I believe that holds more weight than a showroom. To me, showrooms are for influencers, creators and personalities. Quick social tags. Quick content. We love social buzz. But media coverage comes from relationships. The media needs more attention from us to be able to truly connect with us and our founders.”
This year, Blonde PR is representing a number of beauty and fashion brands at their brunch such as Havre de Luxe, Mane Ivy, Truly Blessed Jewels, Pink Novembers, ESW Beauty, Re:Bio, The Rescue Kit Co, Lun Beauty and Luminouscents. Not to mention, the firm will also be representing talent clients simultaneously throughout the week with personalities on roster like Risa Kostis, Charity Lawson and Kat Izzo.
Judge says she hosted a gifting suite last year as a four month old agency to showcase her capabilities of having a private New York Fashion Week event as a brand new firm, and this year with over a dozen clients on roster and a little more skin in the game, she wanted to be much more media focused and offer her clients a more strategic PR forward event.
This past July, Blonde PR hosted a successful media brunch at The Beverly Hills Hotel, which inspired the east coast replica during New York’s chicest week.
For more information on the services that Blonde PR offers and the work that they’ve done, visit www.blondepr.com and follow them on Instagram at @blondepublicrelations.
Published By: Aize Perez
