By: James Brown
A Notable Achievement in Strategic Communications
Kolkata-based PR and Strategic Communications firm Indian PR Distribution (IPRD) was honored with Bronze in the Fashion and Beauty category at the Campaign India PR Awards 2025. This recognition stemmed from their standout campaign, created for Australian streetwear label LML Clothing by Halfwait, as reported by Mumbai’s Global Fusion on February 19.
Emphasizing Authentic Storytelling
Reflecting on this recognition, Saikat Marik, Founder and Chief Strategist of Indian PR Distribution, said, “This award highlights our ongoing efforts to craft stories that resonate across cultures and regions.” Marik underscored the strength of the IPRD community, noting that their campaigns often foster meaningful connections between brands and their audiences in organic and unexpected ways.
The sixth edition of Campaign India PR Awards featured entries from the country’s leading PR agencies and communication professionals. Securing a win in the highly competitive Fashion and Beauty category marks a meaningful milestone for IPRD, particularly given the category’s strategic importance for its clients.
Innovative Approaches in Brand Communications
“At IPRD, we strive to go beyond traditional PR methods,” Marik explained. “Our campaigns are crafted to help brands build lasting visibility while maintaining authenticity at every stage.” This award reflects IPRD’s tactical approach to brand communications and bolsters the agency’s reputation as a forward-thinking player in strategic storytelling.
The awards were distributed across multiple categories, with four agencies receiving the top Grand Prix awards. Winners included industry leaders such as MSL India, Value 360 Communications, and Godrej Industries Group. Against this backdrop, IPRD’s achievement stands out as a testament to its growing influence.
The Evolving PR Landscape
In the coming years, Indian PR Distribution plans to focus on unlocking the full potential of PR and communications. “The PR industry is evolving rapidly, and we adapt our strategies accordingly,” said Marik. “Awards like this motivate us to keep innovating and delivering high-impact campaigns for our clients.”
The event brought together professionals and agencies, showcasing Indian PR Distribution’s expertise in developing effective communication strategies. Marik highlighted the importance of understanding messaging in today’s dynamic market: “Brand narratives and consumer psychology play a crucial role. At IPRD, we blend these elements to create campaigns that engage and resonate.”
A Mark of Excellence in PR
For Indian PR Distribution, this Bronze award represents more than just industry recognition—it reinforces the agency’s dedication to excellence. “This honor inspires us to keep pushing boundaries in PR innovation,” affirmed Marik. “We remain focused on helping brands tell stories that drive meaningful engagement and business growth.”
With IPRD’s growing range of services and expanding reach, this award from Campaign India PR Awards 2025 underscores its emerging role as a key player in PR and strategic communications. Indian PR Distribution continues to set benchmarks through creative storytelling, moving past conventional PR approaches.
Shaping the Future of PR
This award adds to IPRD’s accomplishments as it works to empower brands through strategic communications. Moreover, as the industry advances, Indian PR Distribution demonstrates that local agencies can compete with global networks, offering PR solutions that enhance brand engagement.
Guided by market trends and a focus on authentic storytelling, Indian PR Distribution aims to reshape the PR landscape, crafting narratives that not only capture attention but also foster connections and inspire audiences.
Published by: Cammy V.
