Every company has a personal story behind it. The personal story behind IceLink began in the 1970’s, with a young teenager: Andy Sogoyan. The company later transitioned to daughter, Suzy Sogoyan. It’s a family business that has withstood the test of time.
IceLink is a jewelry company, but not just any jewelry company. It started in 2003 with Andy Sogoyan as he began developing fine jewelry and standout watches. Upon scrolling through IceLink’s website, one watch is a sleek black with 6 different faces, or dials, that truly make it stand out from the rest. Another watch has a white dial with rose gold gears behind it. The jewelry is unique, often with an Armenian flare consisting of necklaces, bracelets, rings, and more.
IceLink is not just a company; it’s a brand. Suzy Sogoyan took her role seriously at a young age, just as her father did in his pursuit of a career at her age. She has rebranded IceLink, making it much more than jewelry. There is a story behind their merchandise–one that connects people and says “I’m different.” IceLink’s logo says it all: a lioness holding a torch with the word “ice” on it, and an eternity symbol on her chest. The lioness symbolizes strength and life–two things everyone can connect with, in their unique way.
IceLink officially began in 2003 with Andy Sogoyan. Andy became interested in jewelry at 16 years old when he started helping his uncle at his jewelry shop in Hollywood. This led him to create a business based on his passion for creating fine jewelry. When Andy’s daughter became a teenager–she showed signs of the same entrepreneurial spirit he did when he was just a teenager. Together, they have created a brand to be proud of.
The father-daughter duo works hard to create pieces that people can show off and wear proudly. They do it by solidifying their brand and giving back to the community. Suzy Sogoyan said “[creating] a brand book is key.” They focus on defining beliefs and values; identifying strengths; knowing your audience; and designing your look. They give back to the community, enriching their brand and building trust between the company and the customer.
Trust has been the driving force behind IceLink. The company exudes familial bonds with its father-daughter duo, and that’s something every customer can love and appreciate. Andy and Suzy at IceLink treat every person who wears IceLink around their wrists or on their hearts as a trusted family member, and that feels good.
