The way customers are purchasing goods has changed significantly with the advent of e-commerce, but that doesn’t mean their needs have changed. Businesses have had to adapt to the unique challenges of an e-commerce environment while customers still hold onto facets of the in-person shopping experience, such as product customization and a “try-before-you-buy” mentality. This is what makes software such as Zakeke a unique and innovative solution to many of these problems.
As customers become increasingly more demanding about the customization of the products they purchase, software like Zakeke will become more prevalent. “Although brands are still important, that is now only part of the equation,” explains Angelo Coletta, Zakeke’s CEO and co-founder. “Customers want the products purchased to represent them and give a unique image of themselves. Zakeke responds to this need.”
The evolution of product customization features
When it was first introduced, Zakeke was a software that allowed customers to fully customize a product to envision what the final design would look like. Since that time, it has evolved to become a much more pivotal and powerful part of the consumer experience.
More companies are now offering consumers ways to customize their products than traditional print-on-demand services — although Zakeke was and still is a pioneer in that field, being integrated into dropshipping and POD businesses to improve their operations’ efficiency and speed, in a matter of minutes. However, the customizable goods offered by most companies go beyond merely placing an image on a product, with many more pieces that can be personalized. Zakeke has become more than just a way for customers to customize designs. Zakeke helps merchants globally to improve their operations by speeding up all of their printing processes while reducing returns and increasing conversion rates.
For example, the one stop solution offers the full composition of modular products thanks to its 3D Product Configurator. When dealing with complex products with more customizable pieces, consumers must be able to understand every aspect of what they are purchasing; the Zakeke platform allows them to see what they are purchasing in precise detail from any angle.
To achieve this effect, Zakeke uses 3D technology to allow consumers to view and customize products through a live 360-degree view of it. With the Zakeke Solution, businesses can showcase every detail of their products in a way that creates a shopping experience for the customer that mimics the in-person shopping experience or even for internal purposes.
“People like to see and feel everything about a product before they buy it,” Coletta adds. “While it’s impossible to fully replicate this experience for an online medium, our software is the next best thing, letting consumers visualize such details as texture that you could previously only see in-person.”
Zakeke’s Augmented Reality feature
Zakeke is also revolutionizing the concept of virtual try-out technology with the use of augmented reality. The software can show consumers what a furniture product would look like in their living room or how a clothing product would look when they’re wearing it. “Zakeke’s virtual try-out technology offers all the benefits of a fitting room without the inconvenience,” Coletta asserts. “Many shoppers have learned the hard way that what you see isn’t always what you get with e-commerce, but Zakeke’s platform ensures that consumers can fully visualize their products on websites.”
One of the main benefits of Zakeke’s software is that it can be integrated into almost any existing e-commerce operation. Through common plug-ins and API integration, businesses can implement Zakeke into their online and in-person stores for the convenience of their customers. The result is an enhanced shopping experience for the customer, which can drive increased sales.
How your company can benefit from Zakeke
Zakeke isn’t just for large companies, either. From small businesses selling one customizable product to larger companies with a wider breadth of offerings that need more advanced functions of 3D configurations, Zakeke can help any company integrate visualization software into their e-commerce operations. This scalability has allowed Zakeke’s software to take the industry by storm.
However, Zakeke’s implications aren’t solely on the world of e-commerce. Although the software generally targets the customer’s need to visualize products before an online purchase, retailers are finding that there are also substantial benefits to utilizing the technology in their brick-and-mortar stores. The software was designed with the capability to be used offline in showrooms in circumstances where products can be customized in an in-person setting.
Customization options are quickly becoming an essential part of any e-commerce operation, and there is no easier way to offer them to your customers than by integrating Zakeke into your platform. By using their 3D product configuration and try-on technology, customers will be able to see your product in your online or physical store better than ever before.
