In an ever-evolving world that changes so quickly, especially on the internet, few things stand the test of time.
But one of those things that still stands isn’t just old. In fact, entrepreneur Troy Ericson calls it “ancient”.
But he says it still works – very well, in fact.
It’s email – far older than most of the “shiny new objects” on the internet these days.
And Troy Ericson is an expert in it – he’s sold over $5MM in products & services with email as of August 2020 at the ripe old age of 24.
With “Ancient” emails.
Troy says that most businesses are trying to send “modern” emails:
“Most businesses these days are simply trying to be fancier than they need to be. Their emails are full of graphics, discounts, and stuff that makes the reader feel like they’re a number rather than a person.
I call my emails “Ancient” emails for a reason. There’s no graphics and no flashy stuff. I simply tell stories that resonate with people in specific niches and then relate that story to a product or service that can help them achieve their goals. It’s actually very simple.”
One of the biggest reasons why Troy’s emails work so well is because of his extreme focus on email deliverability. In other words, an email sender’s ability to land in the primary inbox rather than the spam folder.
“Not only do “ancient emails” feel like genuine communication rather than a sales pitch, but story-based emails are way more likely to land in the primary inbox rather than the spam folder or promo tab. Gmail and the other inbox providers’ algorithms can tell when you’re being salesy and when you’re not – and they treat you accordingly.”
Troy credits his success to his ability to tell stories and avoid spam. But he does have one final tip for anyone who’s on the fence about sending emails:
“Email still works. You just have to use it. People are always scared about sending too many. Don’t be. Your subscribers subscribed for a reason. They want to hear from you!
If you don’t know what to do, start off simple. Write a nice welcome email that explains who you are and how you’re going to help people. Then simply tell stories that guide people down the path that they want to go. And sell them products & services that help them get there.”
Troy can be reached at leadparamedic.com or via email at firstname.lastname@example.org.