Being a star athlete is one thing but being influential is another ballgame entirely. The influence that athletes have is potentially worth millions of dollars, but it has to be fully harnessed both on & off the field. TRNDY Social is a premier talent agency that helps athletes build bankable assets that huge global brands desire as spokespeople and brand advocates.
Founded by Mike Visnick (CEO) and Logan Simmons (CMO), TRNDY Social is an award-winning talent agency specializing in managing athletes, helping them with their marketing, telling their stories on and off the field and building their digital and social media presence. TRNDY is also deeply involved in helping them explore potential brand deals and handling the process of ensuring that the brands are a good fit for them.
TRNDY has sparked a new movement in the circles of influential people, especially in the world of sports. Athletes have begun to see the importance of having a solid social media presence to ensure a prosperous future following their sports careers. The company boasts an impressive list of athlete partners, including Donovan McNabb, Tiki Barber, Ronde Barber, Terrell Owens, Jeremy Roenick and many more. Beyond athletes, the founders have deep-rooted relationships across many major verticals including music, television, entertainment and social media.
Describing the company’s value offering, CMO, Logan Simmons said: “We are the bridge from brands to celebrities. What we offer at TRNDY Social is celebrity marketing done the right way. Celebrity marketing means significantly more than sponsoring videos or glamorous Instagram posts. The right celebrity marketing strategy enables companies to reach their target groups in a direct way and retain them sustainably.”
Solidifying their seat at the New York table, TRNDY Social recently welcomed New York Giants legend Tiki Barber to a new strategic partnership. The former American football running back, who’s also the author of eleven books, has had notable media appearances since he left professional football. He has been featured on NBC’s The Today Show and Football Night in America/Sunday Night Football. His other media appearances include MSNBC’s Morning Joe, “Summer and Winter Olympics,” BBC’s “Super Bowl XLV,” Food Network’s Iron Chef America, “Chopped,” “Project Runway,” NBC’s Celebrity Family Feud, The Discovery Channel’s game show Cash Cab, TV show Orange Is the New Black, Season 2 of “Ultimate Beast Master with Chris Distefano, Season 12 of The Real Housewives of New Jersey, “The Morning News Program Fox & Friends, and Barber Shop on Sirius Satellite Radio. With such an impressive lineup of media work, Tiki Barber has proven to be a worthy addition to TRNDY Social’s roster and helped cement the company’s position as a reputable media management brand for celebrities.
TRNDY’s key to success is the fact that the executive team has been on both sides of the fence; they have owned consumer product brands themselves, so they know how to navigate the marketing landscape for the brands partnered with their athletes. “The hard reality of business in 2022 is that consumers forget about you if you’re not consistently in front of them. The best business in the world doesn’t exist if people don’t know it exists. Marketing the correct way is a requirement for success, and a celebrity of certain status brings instant credibility to the brand. It’s essential to connect with customers through athletes they love in today’s competitive environment,” said Mike Visnick, CEO of TRNDY Social.
“We build real communities, not just inflated numbers by forging valuable and viral partnerships between top-tier celebrities and brands.” Logan Simmons ensured. Over the next few years, the duo expects to see more celebrity and professional athletes paying closer attention to their digital brands and partnering with established companies to help them elevate their online presences.
