The pandemic has profoundly impacted how businesses across all industries interact with their customers. Business leaders have struggled more than ever to properly leverage digital channels to attract and nurture new clients, and ultimately close more deals.
In early 2020, despite the unprecedented challenges facing the digital marketing space, Aaron Goodman decided to take the plunge and launch his own agency. The world was shifting rapidly, but Goodman did what other leaders struggled to do: he courageously embraced the chaos head-on and began studying new digital marketing strategies and their applications in real estate.
With years of corporate tech sales and marketing experience under his belt, Goodman realized that traditional marketing methods were no longer as effective as they once were. His forward-thinking approach and willingness to take risks set him apart from the pack, and the result was the formation of Toplight Marketing™, a Miami-based SaaS digital marketing agency where he now serves as CEO.
“As a tech entrepreneur, I’ve always been passionate about combining powerful software with innovative new marketing strategies to help businesses grow and improve their online presence,” said Goodman. “So when the world shut down and our clients were struggling to adapt to the new reality of digital-first client acquisition, I realized there was an unprecedented need for our expertise, particularly within the real estate space.”
In addition to his long-held interest in digital marketing and real estate, Goodman also harbors a strong curiosity for innovation. After graduating from the University of Pittsburgh, he worked for several years on the front lines of the technology industry, gaining experience bringing exciting new products to market. Goodman has since thrived in helping brands improve their digital presence and reach more of their target user base.
This expertise was particularly applicable to the world of real estate, where one of the biggest challenges facing agents and teams is the lack of a consistent, high-quality deal pipeline. In the age of the internet, real estate agents too often lack the proper systems and software to house all their leads and contacts in one place, making it difficult to re-market, deliver consistent value via content, and ultimately turn prospects and email list subscribers into new clients.
With Goodman’s background in digital marketing and robust understanding of its many nuances, Toplight Marketing™ was founded to deliver the solution to this pressing problem with accessible, agent-friendly technology, along with specialized digital marketing campaigns. The company’s SaaS platform is a one-stop shop where real estate agents and teams can manage their multi-channel sales conversations, house all their leads and contacts, and conduct powerful email marketing and digital advertising campaigns, all in one centralized place.
“Since setting up shop in Miami, Florida, we’ve doubled down on our real estate specialization to help agents and teams establish and grow their online presence. The results have been transformative for our clients, and we’re thrilled to know that this is only the beginning,” shared Goodman.
Toplight Marketing™ collaborates closely with clients to develop customized strategies that align with their unique business objectives and drive results. On top of the SaaS platform, the agency also offers SEO, Pay-Per-Click Ads, UX/UI Development, and Web Design services.
“We understand that not every prospect in real estate is ready to buy or sell their property right away. That’s why our approach is based on playing the long game and positioning our clients over time as the go-to real estate agent, team, or business in their local area,” said Goodman.
The company’s unwavering commitment to excellence, proven development of effective digital marketing strategies, and dedication to top-notch client support have earned Toplight™ a glowing reputation in the real estate digital marketing space.
We extend our gratitude to Aaron for sharing his wisdom and we wish Toplight™ continued success in the years to come.
For more information, visit the website or connect with them on LinkedIn!
