It’s likely that you have seen Facebook ads if you have ever browsed the social media platform. 

But seeing these advertisements and becoming proficient at executing them are two very different things. 

We will dive into the nuances of running profitable Facebook advertising in this extensive article.

Facebook ads are valuable because of their capacity to reach a wide range of audiences, their affordability, and their precision targeting. 

A well-designed Facebook ad campaign can increase conversions for your company in addition to raising brand awareness. As your brand will become more visible on the platform, it will also increase your followers.

Find out the crucial actions you need to take to launch and maximize your Facebook advertising campaign by reading on.

How to Run Ads on Facebook?

Setting up a Facebook advertising Manager account and tracking the ad’s success are the first steps in running Facebook advertising. Below is a summary of the procedure:

Create a Facebook Ads Manager account

To begin, establish a Facebook business page and proceed to the Facebook Ads Manager. Note that personal accounts cannot be used for running ads. Follow these steps:

• Choose “Go to Ads Manager.”
• Confirm setup information.
• Enter payment details.
• Save changes, enabling you to use Ads Manager for campaign setup and ad tracking.

 Start a new campaign

Within Ads Manager, your dashboard appears empty if you haven’t created an ad before. Select the desired ad type and click “Create” to initiate a campaign or ad set.

 Choose your objective

Facebook Ads Manager simplifies objective selection, prompting you to choose from a predefined list tailored to campaign goals. The 11 objectives include brand awareness, engagement, app instals, website traffic, video views, and more.

Set a budget and schedule

Choose between a daily or lifetime budget. The daily option runs ads continuously with pacing to match the budget, while the lifetime option spans the specified campaign duration.

• Explore additional budget control options, researching competitor strategies for optimization.
• Set a schedule for when the ad will run, considering start and end dates and preferred hours to reach your audience online. This scheduling feature optimises budget usage.

By following these steps, you can effectively navigate the process of creating and managing Facebook ads to achieve your specific campaign objectives.

 Define Your Target Audience

Whether you aim to connect with residents in a specific neighborhood, appeal to individuals with particular financial or educational backgrounds, or tailor ads for specific genders, Facebook offers robust targeting options. These built-in options provide considerable versatility, including:

• Age
• Behaviors
• Connections
• Education
• Ethnic affinity
• Financial factors
• Gender
• Generation
• Home and work details
• Interests
• Languages
• Life events
• Location
• Parental status
• Political preferences
• Relationship status

Additionally, you can target individuals in your existing contact database, utilizing custom audience management for enhanced precision. With careful consideration, you can strategically engage your target audience through well-placed Facebook ads.

  Craft Your Facebook Ad

Choose from six ad formats compatible with various devices and even target specific connection speeds. Options include image or video ads, as well as multi-image formats. 

Align your ad format with your original objective; for instance, if maximizing website traffic, the Ad Manager may suggest the Clicks to Website objective, offering formats like Links or Carousels. The Carousel format allows up to five images at no extra cost.

     Monitor Analytics and Set Up Reporting

Track key metrics to gauge the success of your Facebook ads. According to Facebook, essential metrics include:

• Engagement metrics: Monitor page likes, engagement, and post-performance.
• Performance metrics: Customize tracking for frequency, results, reach, and impressions.
• Video metrics: Assess video views and average viewing duration.
• Event metrics: Monitor responses and cost per event for events hosted through your ad.
• Website metrics: Measure website actions like checkouts, purchases, and cart additions.
• App metrics: Track app engagement and installations.
• Click metrics: Report on total and unique clicks, click-through rate (CTR), and cost per click.
• Settings: Access vital campaign information such as start and end dates, ad set names, delivery details, and more.

Utilize campaign reports to gain insights, allowing you to refine your ad strategy and amplify the success of your campaigns. 

Conclusion

Now equipped with the knowledge of setting up a Facebook ad through Ads Manager and understanding crucial metrics for campaign success. Executing a Facebook ad campaign need not be a daunting task when armed with the right tools and guidance. 

Published by: Nelly Chavez