Many people aspire to own their own time, but not everyone discovers their entrepreneurial sweet spot. However, the narrative has now taken a fortunate turn for people like Rafael ‘Rey’ Reyes. The aspiring entrepreneur is now the Managing Partner of one of the most well-known social media real estate brands.
Most people will recognize Rey Reyes as the owner and face of Buy with Rey, the top real estate team at Alfa Realty Group, that taps into the power of digital commerce and social media to reach a solid client base. Despite all their lead generation efforts putting up stellar numbers for the company, however, eighty percent of the company’s sales have come through referrals and word of mouth. That breakdown only shows how successful the team has been, not just getting clients but truly bringing them delight.
The Buy with Rey team’s growth has been phenomenal so far. Already this year, the company has now sold nearly $19,000,000 in real estate. But to think that it took Rey one night and a few social media posts to get where he is today would be foolish. Rey’s journey into entrepreneurship began over twelve years ago. Back then, he was working a nine-to-five job and was looking for a way to exit the rat race. So he moved from one business to another, starting everything from clothing lines, music production houses, and cleaning companies in his free time.
But the biggest epiphany came to Rey after he realized what it was about business he loved the most. “Finally, it hit me—I am good at sales and good at building relationships with people,” explains Rey Reyes. “I researched a bit, and I found what I wanted to do, and that was to help people invest in their future.” That’s where the idea of real estate came into the picture. Five years ago, Rey Reyes began studying properties and building a solid network of leads, partners, and clients. More than his love for sales, however, is Rey’s natural gift for customer service and client relationship building. He finds joy in being a reliable resource for his clients, even long after they shake on a deal.
Thus he created the social media brand called “Buy With Rey,” which would skyrocket into popularity on platforms like Instagram, Facebook, and YouTube, to name a few. On Instagram alone, Rafael Reyes now has over 10,000 followers. In addition, he is now starting to build out a YouTube channel where he hopes to provide people with insights and tips on how to get the best deals on real estate properties for residence or investment purposes.
Rafael also prides himself on being a bilingual realtor who can strike conversations in English and Spanish. This trait is essential, he believes, because great sales and business tactics are about building personal connections with people. And language can be a powerful tool to bring people together. Rey is currently licensed as a Realtor in the State of Massachusetts, but he has also served clients in Rhode Island, Miami, New York, and Las Vegas.
Rey Reyes hopes that Buy with Rey will continue to grow as a brand. He also hopes his story will inspire other people to work hard to find the wheelhouse that will bring ultimate satisfaction and success.
