Many things can affirm that an artist made it in the music industry. Among them is having a massive following as it indicates that hundreds if not thousands of people are tuning into their music. To expand their audience, artists hold nationwide tours. Norman Biason, best known as The Artist Broker, has been responsible for helping many names reach out to audiences throughout the globe.

The Artist Broker has been in the business for over two decades, going as far as 2001 to facilitate live performance for recording artists. Since then, he has been responsible for booking over 3,000 shows in over 75 countries worldwide. The Artist Broker has collaborated with some of the most prominent artists today, bringing names like Gucci Mane, Deadmau5, Lady Gaga, Usher, Rihanna, Diddy, and many more to perform for their international fans and bringing in new ones.

Biason’s brand is a non-exclusive boutique agency that brokers engagements with buyers of live entertainment and the artist directly. Throughout his career, the Artist Broker has worked with American top 40 musicians and national and international talent buyers, including promoters, venue owners, corporate partners, and private engagement buyers. 

“My company operates in a very niche market of exporting American acts to buyers around the world,” shared the Artist Broker, “Both the artists and the buyers of live music work with us to help navigate logistics and determine fair market value in each specific market.”

What makes Norman Biason’s brand so unique is that despite the number of domestic booking agents there are in the industry, he is one of the few international agents in the business. The Artist Broker’s success can be attributed to the decade he spent on the road, sea, and air as he traveled in various countries around the world to forge relationships that he still maintains today. “I lean on these special relationships to grow in markets where my competition has no way of accessing,” he revealed.

Initially, Biason’s work started from his love of the business. To him, there was great satisfaction in assisting talent to break new borders and open them up for success in markets they never heard of. But after a decade, the passion transformed into business as his name grew synonymous with artists traveling abroad. Artists started to reach out to him to expand their reach, and buyers were looking for the next acts to take the stage. 

However, the onset of the pandemic has played a significant hindrance in many artists’ development and continued success. More and more artists have been reaching out to solve the dilemma of getting back to the markets, with concerts being dead for more than two years in some regions. However, without an end in sight for the crisis, many questions are yet to be solved before the return of normal concerts domestically and abroad. 

Despite the current situation, the Artist Broker remains optimistic about the music industry returning to normal. He foresees an expansion of his services to assist talents not only with live performances but to help them broker other deals in specific markets like record deals, licenses, publishing agreements, merchandising deals, and corporate sponsorships.

Learn more about The Artist Broker by visiting their official website.