Nowadays, most success stories are built on experiences. A fact that cannot be debated on but rather serve as an inspiration to many. Success for Eric Leopardi might be smooth sailing, driven by passion, but just like any success stories, he always started building a career out of learning from experiences.
More than 25 years ago, Eric started his career as a child actor and appeared in TV, print, and radio campaigns for Kroger, United Dairy Farmers, Tide, and Paramount Kings Island. His success in the industry, however, did not make him settle for it too long. Eric’s passion for creativity and the driving force of online opportunities made him start a business out of his home. In 2010, he launched The MICC Group, a digital marketing agency focusing on web design and digital marketing. As a start-up company, Eric reached out for accounts from friends and neighbors. His continuous drive to bring value to his clients by understanding their company, mission, and vision continues to drive him today. Over time, Eric developed his expertise and began to expand his marketing services towards serving enterprise clients.
Eric has transformed The MICC Group from just being a start-up into an enterprise, becoming a renowned partner in building brands towards success. He has expanded his services by providing world-class video production, sports and media marketing, content distribution, TV & radio advertising, retail distribution, media planning & buying. His extensive expertise and skills in crafting marketing strategies led him to work with big clients such as NBC/Universal, NFL, NBA, McDonald’s, Lexus, and Buzzfeed News.
Eric’s passion for creating personalized services have made him experience diverse roles, such as being an Executive Producer, Director, Media Buyer, Producer, Writer, and Network Voice. His mission of creating value by knowing the brand first, based on customers, pain points, and goals has routinely delivered client success. He formulates customized strategies and sets measurable KPIs to ensure every client can articulate their results clearly and efficiently.
Although Eric has been transforming big brands, he is still keen on helping start-up brands towards success. He has successfully delivered over $50 million/year P&L growth for Hotsuit, an e-commerce start-up apparel brand. He designed an omnichannel marketing strategy while expediting digital marketing initiatives such as lead generation, customer engagement, partnerships, and conversion optimization; all contributing to the brand’s massive success. Eric’s experience in the start-up scene, especially during the humble beginnings of The MICC Group, has created an innate strategy for him to leverage brands and scale towards profitability and growth.
As a marketer, Eric is not only limited to the world of digital marketing. With over 25 years of experience in the TV industry, Eric has successfully negotiated national TV distribution for new shows, and NFL and NHL player endorsement contracts for client-brands. Furthermore, he has also delivered product distribution into Walmart. His efforts towards going the extra mile for brands have set the level of Eric’s competency in creating marketing strategies that are bound to realize results.
Eric’s set of experiences is his weapon in leveraging a brand towards success. A marketing guru who builds the brand by himself, brought by deep experiences – such as being a successful start-up founder, business partner, and executive employee. Eric ensures that his marketing strategies are results-driven, customer-centric, and growth-oriented.
To know more about Eric Leopardi and what he does, check his website. Follow him on Instagram.
