Many people think of the world’s most innovative businesspeople to be those in the finance, retail, or tech sectors, but pioneers of other industries are rapidly joining their ranks. Serial entrepreneur, public speaker, and sales coach Eddie Karr is making waves in the home pool industry with his new company Bellareed Luxury Pools, a design and construction company offering complete solutions for customers’ pool needs.

Karr is a natural-born entrepreneur with a knack for creating businesses that are disruptive and challenge the status quo. His motivation in every business venture he launches is for his companies to be the most reliable, regardless of which industry they target. With the rate at which Bellareed is growing, he is poised to quickly become one of the leaders in the luxury pool industry in the southeast and across the country.

The COVID-19 pandemic inspired an increased wave of demand for in-ground pools. As many regular leisure activities were disrupted, homeowners were reminded of how convenient and fun having a backyard pool could be. Karr started Bellareed as a response to this demand, as the increased strain on the industry opened up the opportunity for movers and shakers like him to enter the fray.

“I recognized there is a great demand in revolutionizing this industry that seemed to have stood still for the last 50 years,” Karr asserts. “The demand for in-ground pools has risen exponentially while the supply chain remained the same.” By taking advantage of the unique resources at his disposal, Karr was able to form a company that could uniquely serve customers’ needs.

Finding the right custom pool for each customer

While some may believe that swimming pools are little more than a personal luxury, Bellareed recognizes that pools can provide much more than leisure. Though pools are a way for homeowners to have some fun in the summer, they are also an oasis from the heat and a pivotal part of any home’s decorative identity. Bellareed’s team takes care to ensure that their pools are not just functional, but also one of the most beautiful things one can have in their backyard.

Bellareed works with their customers to design and build a custom luxury pool that best meets their needs. Not every client is going to have the same budget to work with for their project, nor will every client be looking for the same thing in their pool. Bellareed takes into consideration each client’s budget, desires, and the overall style of their homes to build the pool of their dreams.

Bellareed’s customers can expect that the materials used by the company are only those of the best quality. Through exclusive partnerships with several suppliers who provide Bellareed with unique and exotic materials to use in their pool designs, their team is able to provide customers with the best in pools, all at a reasonable price point.

Becoming the best in luxury pools

For Karr, what most sets his company apart from his competitors is their consistent ability to deliver on time, every time, and often ahead of time. 

“Right now, the average builder is completing pools in 18 to 24 months instead of the usual 6 to 8 months,” explains Karr. “I realized that accepting the status quo is not an option, and that there was a better way. We are now completing projects in 45 to 60 days — sometimes even less.”

As for what allows Bellareed to expedite their design and building process to a mere fraction of their competitors, Karr points to the fact that every step of the process — from the initial consultation to the actual construction of the pool — is conducted by the in-house team at Bellareed. 

“By performing everything in-house, we are able to control not just the quality, but the time in which we can complete the project,” Karr says. Whereas most pool companies outsource parts of the construction process to contractors, having a skilled team in-house ensures that Bellareed controls every part of the process.

Looking towards the future, Bellareed plans for continued growth. In a mere two years, Bellareed has already become the leading luxury pool provider in the Southeast US, with operations in Georgia and Tennessee, and they will be expanding into Texas by 2023. 

“Our sights are set on becoming the largest in the nation, serving every major metropolitan area in the country,” asserts Karr. “As the company’s Founder and CEO, my mission is to make Bellareed ubiquitous. From day one, I designed Bellareed to be a Fortune 500 company, and I believe we will accomplish that in less than 5 years.”