In the world of spirits, Hiatus Tequila is shaking things up, and they have enlisted the help of none other than American Mixed Martial Artist Michael Chandler to join their corner. The ultra-premium tequila brand, celebrating its upcoming five-year anniversary, has teamed up with Michael Chandler in a move that aims to redefine the celebrity collaboration game in the spirits industry.

Kristopher DeSoto, the Founder of Hiatus Tequila, is thrilled about this collaboration, anticipating a fresh take on how a partnership between a brand and a celebrity can unfold in the world of tequila. The core values driving this union are authenticity, cultural respect, and an unwavering commitment to quality — values that both Chandler and Hiatus Tequila hold dear.

“Hiatus Tequila partnered with Michael Chandler because Hiatus’ brand values are reflected in Michael’s personal and professional life: authenticity, dedication, and the relentless pursuit of perfection,” Desoto shared in an interview. “We’re excited for the opportunity to connect to his audience and to introduce our brand to MMA-loving tequila fans whom we’ve not yet encountered in our relatively short existence. Bringing an authentic spirit crafted with passion and integrity to Michael’s fan base is of great significance for both of us.”

Chandler, currently sitting at #5 in the UFC Lightweight rankings and a three-time Bellator Lightweight Champion, isn’t just a face for Hiatus Tequila; he’s a true believer in the brand. The partnership goes beyond mere endorsement, with Chandler investing in Hiatus because of the brand’s dedication to crafting tequila the traditional way – with respect for Mexican culture, hard work, and an unyielding commitment to authenticity and quality.

“My love for tequila runs deep. I’ve always enjoyed spending free time with friends and family while sipping tequila. Once I discovered Hiatus and learned about their commitment to quality, purity, and authenticity, partnering with them was a no-brainer for me,” said Chandler, expressing his deep connection with the brand.

Hiatus Tequila’s commitment to crafting authentic tequila is evident in its three expressions of premium tequilas, produced in partnership with a third-generation, award-winning tequila family at La Cofradía in Jalisco, Mexico. The tequilas stay true to their roots, presenting an agave-forward profile that’s naturally clean yet complex — perfect for sipping neat, on the rocks, or in a cocktail.

Describing the partnership as a “genuine brotherhood,” DeSoto sees it as more than a business collaboration. Chandler echoes this sentiment, saying, “We are two visionaries driven by a profound respect for the heritage of tequila, with the goal of leaving behind a legacy defined by authenticity, integrity, and honesty in all that we do.”

“My personal hiatus is my passion for crafting authentic tequila, the way it was intended to be. This partnership with Michael Chandler is a genuine brotherhood,” said DeSoto, highlighting the shared commitment to excellence in both of their crafts.

Chandler expresses his excitement about helping Hiatus Tequila grow beyond the norm. “With this partnership, my core values will ring true. I am not just an MMA fighter but a true businessman,” said Chandler, emphasizing his dedication to making the partnership a success.

The duo is set to take Hiatus Tequila to new heights, introducing it to new and existing markets with a series of exciting events. From samples and bottle signings to appearances, giveaways, and meet-and-greets, they’re not just endorsing the brand; they’re actively participating in sharing the spirit of Hiatus Tequila with the world.

Chandler’s notoriety in the MMA world brings a fresh audience to Hiatus Tequila, bridging the gap between MMA fans and tequila enthusiasts. “I look forward to helping Hiatus Tequila grow by getting out into the market, meeting the fans, and educating them on what I believe is the best tequila on the planet,” Chandler states. It’s not just about the product but the passion and values behind it.

If you’re curious to get your hands on Hiatus Tequila, it’s already making waves in various markets, including New York, New Jersey, Florida, Missouri, Indiana, Illinois, and California, with Nevada and Tennessee soon to follow. The suggested retail prices are $49.99 for Blanco, $59.99 for Reposado, and $69.99 for Añejo, available in the 750ml size with 40% alc./vol.

But the journey doesn’t end there; Hiatus Tequila is also available online, shipping to 44 states. Whether you’re a seasoned tequila connoisseur or a curious spirit enthusiast, the opportunity to savor Hiatus Tequila is just a click away.

In a world where partnerships often feel transactional, Hiatus Tequila and Michael Chandler are stepping into the octagon with a different approach. This isn’t just about promoting a brand but about championing values, respecting culture, and delivering a product that’s as authentic as the partnership behind it. So, if you’re ready to take a hiatus from the ordinary and elevate your spirits, Hiatus Tequila and Michael Chandler are here to knock your expectations out of the park.