When Eric Ho started out on his journey to enlightenment a little over a decade ago, he seemingly had it all. He started his entrepreneurial journey with a restaurant, Yoyo Noodles, walking out of his comfort zone and after many struggles he made it a very successful franchise. Ready to climb the next mountain, he also branched out into the real estate industry and the import-export business. He is now internationally known as Master Sri Akarshana. His mantra of empowering and giving to others was a result of feeling spiritually incomplete. “We are – as human beings, attached to things,” he says, speaking on his IAMCREATOR.com podcast. “We give ourselves an identity – labels, that end-up consuming us.”  

A native of the U.K., Akarshana reminisces about his 2011 retreat to an impoverished region of Kenya, claiming “it felt like a release.” There, he spent his time volunteering with orphaned children. With this experience, he understood the importance of wealth and the capacity it gives people to be who they truly are: with more resources, you can be of service at a greater scale. He found his purpose.

Being in the energy of helping people and raising the consciousness of as many as he could, he was reached out by a disciple of Grandmaster Akshar, a Himalayan Yogi, who called on him to embark on a pilgrimage in the mountains, to receive the honorable  … title of spiritual master. It was then when he became “Master Sri Akarshana,” leaving his old identity behind, and forming his IAMCREATOR movement.

Master Sri Akarshana cites the hybridity of living both a metaphysical and physical life as the foundation for achieving happiness and aligned abundance. He believes that humans are spiritual beings in a physical and material world, and therefore should experience both to the fullest through an abundance of wealth and happiness. 

Certainly, this is a strategy that is working for him, as he has amassed a following of over 40 million over social media alone, while live performances of his teachings are in constant high demand. 

The Spiritual Master declares that the most important key to a successful social media campaign is through the intention; empowering others and finding ways to help them.  One of his most recent campaigns was the Christmas initiative Project One Million, a crowd funder for the charity organization Stella’s Voice – which raised $16,557. Stella’s Voice is an organization dedicated to giving orphans in Moldova a second chance in life through appropriate shelter, food, and education. With this, it’s easy to see the power that influence has when used for something positive and that serves those who need it the most. 

In his vlog, the Secret to Being Happy and Successful in Life, Master Sri Akarshana admits that humans often achieve a small modicum of happiness after achieving a goal, but then fail to prolong that feeling because they’re chasing the next goal – therefore pushing happiness backward. Thus, through the power of giving, Akarshana believes you are leading with love and subsequently creating an inherent happiness. “I love helping people,” he says. “It’s in my nature.” 

When he visited Kenya in 2011, he knew the risks that traveling to that country entailed; the crime rates in the region were extremely high, danger was everywhere. But interestingly, it was in the midst of those circumstances where he found the true purpose of life, and this is the message he now carries. In his vlog the Difference Between Passion and Purpose, Akarshana suggests passion can be encompassed by how to serve other people. This methodology gives purpose to a given passion because it then becomes a project that can be monetized as it has value to other people. 

Master Sri Akarshana says “the quality of your questions equals the quality of your life,” and certainly those who follow Master Sri have to ask themselves the right questions in order to attain the same success. Certainly, the early-career success of the-then Eric Ho has allowed the Master of 2021 to provide a spiritual awakening to the universe. 

As Akarshana puts it in his vlog, A Powerful Message from the Universe he is merely ‘a channel of love’ whose mission it is “not to teach, but to love.”  

The Law of Attraction is one of the main channels he strives for in order to align with his desires, and in Akarshana’s most recent post, he asks the question “why are we put on this planet?” while challenging his viewers to find the greatness that the universe seeks of them. And then when it’s found, move toward it in order to be great. 

The Master – anointed that title by Himalayan Grand Master Akshar after his journey in the Himalayan mountains in 2019, claims his transition to spiritual fulfillment has resulted in greater career success, with an estimated 1.53 million YouTube subscribers reaching out to him for their own guidance. 

As he so eloquently puts it, “success, happiness and fulfillment can be achieved with no ego, and no greed … just love.”