By: BLONDE PR
Havre de Luxe, a leader in luxury care solutions, is once again setting the standard with its latest innovation: Pursefume. Announced during New York’s chicest week, New York Fashion Week. This groundbreaking product redefines the way designer accessories are maintained, merging the elegance of luxury fragrance with practical care.
Havre de Luxe began as an unexpected journey for founder Katelyn Freeman. While still living with her parents, Katelyn saved diligently to purchase her first designer handbag—a Mulberry. The joy of owning it was marred when she accidentally scratched its hardware. Frustrated by the lack of protective solutions, she decided to create her own. What started as a DIY project quickly evolved into a thriving business when a simple eBay listing went viral, selling multiple sets overnight. The flood of orders amazed both Katelyn and her mother, marking the beginning of a remarkable entrepreneurial journey.
Havre de Luxe stands as a leader in luxury care, embodying a revolution in how designer accessories are maintained. The brand’s philosophy is simple: if you love luxury, you need Havre de Luxe. Specializing in ultimate handbag and shoe care, the company ensures that protecting designer pieces is both affordable and effective. The brand is not only saving designer accessories, but the environment as well. The introduction of refill pouches in 2023 has significantly contributed to sustainability, saving over 10,000 bottles and caps annually.
The brand’s latest innovation, “Pursefume,” reflects CEO and Founder, Katelyn Freeman’s, desire to blend her love for luxury fragrances with luxury handbag care. Pursefume features elegantly designed scented capsules that not only add a subtle, delightful scent but also offer functional benefits. These capsules are created to inhibit bacteria and absorb excess moisture, making them essential for those living in humid climates or simply seeking to extend the lifespan of their luxury accessories. The initial scents include Citrus, Mandarin Bloom, a sophisticated and feminine aroma, and Chance Blossom, a fresh and invigorating scent. Looking ahead, Havre de Luxe plans to expand the fragrance range and potentially introduce a men’s option in time for the holidays. Freeman humorously notes, “I plan to launch additional scents and maybe a men’s scent for Christmas. Honestly, if I could place these inside my husband’s shoes and drawers, it would make both him and me very happy!”
Pursefume’s design is both simple and effective. Each capsule contains a fragrance ‘ball’ that releases a gentle scent without being overpowering. These capsules can be placed inside shoes, handbags, wardrobes, or cupboards. For optimal performance, Freeman suggests placing them inside handbags and shoes, as well as on nearby shelves. The capsules help to combat bacteria and absorb excess moisture, making them a versatile and essential accessory for maintaining the pristine condition of luxury items.
In addition to Pursefume, the brand also carries various care products such as Wonder Balm Leather Restorer & Conditioner, Antibacterial Cleanser, Hydrating Cleanser, Gentle Foam Cleanser, Power Foam Cleanser, UV Filter Leather Conditioner, Water & Stain Guard Cleansing Wipes for on-the-go, + so many more SKUs!
Havre de Luxe has cultivated a significant following, with a substantial presence on platforms like Instagram where their community continues to grow. They offer a variety of products that cater to maintaining the quality and appearance of luxury goods. As the brand evolves, it maintains a commitment to combining luxury with practicality. This commitment is evident in their product range, which includes protectors, Water & Stain Guards, and Cleansing Wipes, reflecting their dedication to preserving customer satisfaction. Looking ahead, Havre de Luxe is excited about the upcoming launch of new fragrances, timed to coincide with National Handbag Day, following their recent showcase at New York Fashion Week.
To learn more about Havre de Luxe products, head to us.havredeluxe.com and follow them on Instagram at @havredeluxe.
Published by: Martin De Juan
