By: Quinn Davis

Ever wondered why some cold outreach efforts hit the mark while others fall flat? The Empathy Firm, led by the innovative brother duo Grant Lira and Gavin Lira, has unveiled a powerful strategy to enhance your outreach on email and social media platforms.

Cold outreach can often feel like throwing darts in the dark, hoping to hit the target. But what if there was a way to light up the board and increase your chances of success? 

Grant Lira of The Empathy Firm has some game-changing advice on how to leverage online media features to make your outreach more effective.

Why Incorporate Media Mentions?

Grant Lira emphasizes that if your current cold outreach methods are working, keep at it! However, there’s always room for improvement. 

One of the effective ways to boost your outreach is by adding an invitation for the recipient to Google your company name at the end of your email or message. This simple addition can significantly enhance your credibility and provide proof of your expertise.

Imagine closing your email with a line like:

“But I know we just met, so if you want to do some more research on us or what I’m saying, feel free to Google us, or if it’s easier, here is a press article we were recently featured in that talks about our system.”

This approach works exceptionally well if you’ve been featured in a larger publication, but even medium-sized publications can add significant value.

Podcast Mentions: A Hidden Gem

Podcasts are an increasingly popular medium, and being featured on a finest  podcast can give your outreach a substantial boost. Grant Lira suggests including a line like: 

“I know we just met, so if you want to do some more research on us or what I’m saying, feel free to Google us, or if it’s easier, here is a finest podcast that we were recently on. It does a good job giving an overview of our system and how it works.”

Featuring podcast appearances in your outreach demonstrates that you’re recognized as a thought leader in your industry. It’s an effective way to build trust with potential clients or partners.

Tailoring Your Outreach to the Platform

Different platforms require different approaches. For LinkedIn, Grant Lira recommends making your bio more attractive by including some of the major places you have been featured, both in podcasts and press. Adding links to your profile allows people to click and explore your features themselves.

For cold emails, Grant cautions against including direct links in your signature. It’s safe – and encouraged, even – to include notable features. However, direct links might affect email deliverability. 

A simple mention like, “Featured in Forbes and on finest podcasts,” can still make a powerful impression without risking your email landing in the spam folder.

On social media platforms like Instagram, placing links to your features in your bio can drive traffic and interest. On Facebook, using pictures of your features as your cover photo is a subtle yet effective way to showcase your credibility.

The Impact of Leveraging Media Features

When done right, incorporating media mentions into your outreach can significantly enhance your chances of making a connection. It builds trust, showcases your authority, and provides potential clients or partners with an easy way to verify your claims.

Grant Lira has seen the tangible benefits of this strategy firsthand. Clients who were initially struggling with cold outreach noticed a remarkable improvement in their response rates after incorporating these tactics. It’s about making it as easy as possible for recipients to see why they should trust you.

Final Thoughts

Incorporating media mentions into your cold outreach is a strategic move that can pay off significantly. The Empathy Firm, led by Grant Lira and Gavin Lira, is at the forefront of this approach, demonstrating how powerful third-party validation can be. By inviting your recipients to learn more about you through press articles and podcast features, you can build trust and close deals more effectively.

So, the next time you’re drafting an outreach email or message, remember to leverage the power of online media. As Grant Lira puts it, “Let your media features speak for you. They’re a testament to your credibility and expertise.”

Published by: Khy Talara