The entrepreneurial world is full of tales of ambition and achievement. However, Kev King Kouyoumjian’s trajectory, from breaking ground in the toy industry to making waves in the beverage market with GLOW®, is a narrative that stands distinctly apart.
A Vision Realized: GLOW®’s Origins
GLOW®, under Kev’s leadership in marketing, wasn’t merely birthed as a beverage. It was conceptualized as a solution to a gap in the market: the demand for a drink that merged wellness and flavor. In today’s fast-paced world, health and taste often find themselves at odds. GLOW®, with its sparkling healthy water, is a harmonious blend of both, a testament to Kev’s foresight and innovative thinking.
The Impact of Celebrity Collaborations
For a brand to stand out, especially in a sector as competitive as beverages, it needs more than just a unique selling point. Recognizing this, Kev formed partnerships with icons like Kylie Jenner and Dak Prescott. Both Jenner, a beauty mogul with a vast following, and Prescott, a sports titan revered by many, lent their influence and credibility to GLOW®. Their roles aren’t limited to mere brand endorsements; they have embraced the brand, becoming equity owners and amplifying its ethos to their vast audiences.
New York: The Next Frontier
New York is not just another market; it’s a realm of endless possibilities and formidable challenges. As GLOW® announces its entry into this bustling metropolis, it isn’t merely introducing a beverage but heralding a new era of health-centric refreshments. With plans to permeate liquor stores and retail outlets, GLOW® is set to become a staple for New Yorkers.
This strategic expansion is further enhanced by GLOW®’s commitment to continuous innovation. With whispers of a new product variant soon to hit the shelves, the brand showcases its unwavering commitment to catering to diverse consumer needs.
Beyond Beverages: GLOW®’s Broader Impact
GLOW®’s vision transcends the typical boundaries of the beverage industry. Under Kev’s stewardship, the brand has chosen to delve deeper, making health and wellness its pivotal focus. The products have been designed not just to quench thirst but to nourish the body, ensuring consumers receive a holistic experience with every sip.
GLOW® Sparkling Hydration and Energy are free from artificial colors, flavors, and sweeteners — a clear departure from many beverages that often rely on these additives to appeal to consumers. This commitment to purity is coupled with a rich blend of vitamins and minerals, fortifying the drink to support immune function. Moreover, GLOW® doesn’t stop there. It infuses its products with a spectrum of antioxidants, amino acids, and essential electrolytes, vital components for maintaining optimal health.
Furthermore, GLOW®’s incorporation of unique functional ingredients like prickly pear and milk thistle speaks volumes about the brand’s intent. While prickly pear is celebrated for its anti-inflammatory properties and its role in reducing oxidative stress, milk thistle is renowned for its benefits to liver health.
Yet, GLOW®’s innovation isn’t just limited to its primary beverage line. The recent introduction of GLOW® Shots exemplifies the brand’s adaptability and drive. These energy shots, distilled into a potent form, come laden with caffeine, offering a swift energy boost without the pitfalls of sugar, carbs, or added calories.
In essence, GLOW® isn’t merely a brand on a shelf. It’s a testament to the future of beverages — where taste meets nutrition, where every ingredient has a purpose, and where consumers can trust that what they’re drinking aligns with their health aspirations.
To learn more about Glow Beverages, Click here.
