Business

Frost NYC: The Gold Standard in NYC Jewelry

July 31, 2025

For over four decades, Frost NYC has been the name behind some of the most iconic pieces in the jewelry game. Originally launched as a wholesale operation, Frost NYC evolved into one of the leading online destinations for real gold chains, diamond pieces, and custom jewelry. Now with over 11 years in the direct-to-consumer space and a flagship showroom in New York City’s Diamond District, Frost NYC continues to set the standard in luxury jewelry for men.

From Wholesale Roots to New York’s Premier Online Jeweler

Born from the heart of New York, Frost NYC understands the rhythm of the city—bold, unapologetic, and always ahead of the curve. Recognizing the limited selection available in traditional jewelry stores, Frost NYC created a revolutionary platform featuring the largest online catalog of gold jewelry, with over 10,000 SKUs.

Frost NYC became a household name by doing what no one else would: offering a lifetime warranty and a lifetime upgrade program on all purchases. Whether you’re buying a sleek gold curb chain, a heavyweight gold rope chain, or an iced-out gold tennis chain, you’re investing in lasting value with zero risk.

What Makes Frost NYC Different?

In an industry filled with imitators, Frost NYC leads with innovation, craftsmanship, and customer protection:

Real Gold & Real Diamonds: No plating, no gimmicks, just authentic 10K and 14K gold and VS clarity diamonds.

Lifetime Warranty & Upgrade Program: Wear your jewelry worry-free, knowing you can upgrade or replace at any time.

Fully Customizable Pieces: From karat to chain length and width, you make it yours.

NYC Showroom Access: Although they dominate online, their Diamond District location allows local customers to shop in person.

Iconic Chains That Define NYC Style

When it comes to gold chains, Frost NYC is the destination. Their expansive catalog covers every classic and trending style:

Gold Cuban Link Chain: A timeless symbol of status, power, and street luxury.

Gold Tennis Chain: A shimmering choice for those who want brilliance with class.

Gold Curb Chain: A bold, flat link design that’s easy to layer or wear solo.

Gold Figaro Chain: A stylish blend of short and long links for a touch of flair.

Gold Rope Chain: Twisted elegance that adds volume and shine to any fit.

Whether you’re a Wall Street boss or Brooklyn creative, Frost NYC has the right chain to match your identity.

A New Yorker’s Choice

Frost NYC is more than just a brand—it’s a NYC original. They know what matters to their customers: quality, authenticity, and confidence. While competitors may cut corners or vanish after the sale, Frost NYC backs every piece with real value and real commitment.

And in a city that never settles, neither should your jewelry.

Choosing the Right Chain: A Quick Style Guide

With thousands of real gold chains to choose from, it helps to know what suits your lifestyle, budget, and personal aesthetic. Frost NYC’s team of style experts helps first-time buyers and seasoned collectors alike make the right choice. Below is a quick guide that breaks down some of the most popular chain types based on use and appeal:

Whether you’re looking to turn heads, build a starter stack, or protect your investment with VS clarity diamonds, Frost NYC has the inventory and expertise to guide your selection. And remember—every Frost NYC chain is backed by real value, a lifetime warranty, and personalized guidance. You’re never shopping alone.