In the ever-evolving landscape of entrepreneurship, two innovators have pioneered, challenging the status quo and redefining the way businesses operate. Alisha Conlin-Hurd and Matt Craike, co-founders of Persuasion Experience (PX), are shaking up the industry with their revolutionary approach to marketing and business growth.
Alisha Conlin-Hurd’s story reads like a modern-day success novel. From starting in cold calling, selling electricity, to becoming one of the top 10 reps in a large call center at the age of 19, Alisha’s journey is a testament to resilience and innovation. Building sales funnels and conversion rate optimization teams from scratch at companies like King Kong and Foundr, she created over 500 landing pages and funnels across 120+ niches.
Breaking free from the 9-5 grind at the age of 27, Alisha has worked with billion-dollar brands like Linktree, Wayflyer, and Kogan. Her brainchild, the Golden Hippo Offer system, has transformed businesses, propelling them from $400 side hustle clients to $40,000 partnerships. In her own words, “If you truly have a product or service that helps people, you have an ethical responsibility to get it into as many lives as possible.”
Matt Craike’s journey is no less inspiring. Starting as a debt collector, transitioning to an accountant, and later becoming a videographer, Matt’s diverse skill set laid the foundation for his success. Working for two of Australia’s Sharks from Shark Tank in their 8 and 9 figure enterprises, Matt’s experience spans various industries. Teaming up with Alisha, Matt’s focus shifted to financial literacy and creating a plan for freedom. They saved six months of “f*ck you” money, quit their jobs on a Tuesday in September, and embarked on a journey to help businesses worldwide.
Alisha and Matt want to save awesome businesses from failing because, often, these businesses can really do some good. The problem? Many of them struggle with selling and marketing. With Persuasion Experience, their mission is to help tons of fantastic businesses worldwide reach their full potential by getting more people to use their products and services. Alisha puts it simply: “If your product helps people, it’s your job to share it with as many folks as you can.”
PX’s Golden Hippo Offer system is a game-changer. Contrary to popular belief, it’s not about getting more traffic but converting that traffic effectively. Alisha and Matt’s system focuses on understanding the market, standing out, and providing unmatched value. With 600+ businesses across 120+ niches under their belt, PX has proven that the key to success lies in “funnel vision,” not tunnel vision.
Persuasion Experience is not just a success story; it’s a movement. Alisha and Matt are now opening the doors to ‘The PX Accelerator,’ a coaching program designed to help agency owners build a Freedom Business. It offers a plug-and-play system to become an authority, build a lead generation machine, and convert leads into high-paying clients.
In the competitive realm of business, PX stands as a beacon of change. Their ethos, “Change your offer, change your business,” resonates with entrepreneurs worldwide, inspiring them to stand out, charge what they’re worth, and convert traffic into high-quality leads. As PX continues to make waves, it’s clear that the future of business lies in understanding your market, providing value, and, above all, embracing the power of persuasion.
