With premium design, connected technology, and expert-led instruction, Frame is bringing studio-quality Pilates into homes, hotels, wellness spaces, and beyond.
As Pilates continues to attract a growing audience worldwide, many enthusiasts face the same challenge: access. Studio schedules, geographic limitations, travel demands, and rising class costs can make it difficult to maintain a consistent practice. Frame was created to help address those barriers while aiming to preserve the quality and experience that have made Pilates popular.
Founded by Dua Lipa and Melissa Bentivoglio, Frame approaches Pilates through the lens of wellness, technology, design, and lifestyle. Their shared vision centers on giving people more flexibility to engage with Pilates where, when, and how they choose.
At the center of that vision is the company’s connected Pilates machine, which combines hardware with an integrated digital platform and hundreds of on-demand classes. Rather than replicating the traditional studio model, Frame seeks to expand how Pilates can fit into everyday life.
A Home Pilates Machine Built Around Technology and Design
Frame’s approach began with founder Melissa Bentivoglio’s experience as a classically trained ballet dancer, Pilates instructor, and studio owner. After designing a proprietary reformer for her own studio in 2018, she identified an opportunity to develop equipment that could support Pilates instruction beyond traditional studio walls.
The result is a connected Pilates reformer machine engineered to balance performance and usability. Among its distinguishing features is Frame’s patented dual-spring technology, which introduces both push and pull resistance. By placing springs on both sides of the reformer, the system can support a broader range of movement possibilities within a compact footprint.
Additional features include push-button spring adjustments, a swiveling touchscreen, and a portable design intended to simplify the user experience. The platform supports multiple movement styles, including classical and contemporary Pilates, rehabilitation-focused training, prenatal programming, recovery sessions, strength work, and wellness-centered classes.
For users seeking a home Pilates reformer that accommodates different goals and experience levels, the emphasis is on personalization rather than a one-size-fits-all approach.
Why Home Pilates Reformer Equipment Is Expanding Beyond the Home
While many consumers may first encounter Frame as a connected fitness product, the company’s plans extend beyond residential use.
Frame has partnered with hospitality brands, including Four Seasons, Nobu, and other wellness destinations, to introduce connected Pilates experiences in hotels and wellness facilities. Through these partnerships, guests can access the same ecosystem found in private residences, creating continuity whether they are at home or traveling.
This broader strategy reflects the company’s long-term vision to create a wellness ecosystem spanning homes, studios, hospitality environments, and digital experiences. The goal is to make Pilates available in more settings while supporting access to instruction and equipment quality.
A Home Pilates Reformer as Part of a Larger Wellness Platform
According to the company, Frame has received recognition from publications including Women’s Health, GQ, SHAPE, Men’s Health, Well+Good, Verywell Fit, Prevention, and Popsugar for its connected Pilates equipment and on-demand experience.
Yet Frame’s story is ultimately less about a single product and more about how Pilates fits into contemporary lifestyles. The company views movement as something that can adapt to individual schedules, environments, and goals rather than requiring people to adapt to a fixed model.
For consumers evaluating a Pilates reformer for a home setup, Frame offers a combination of connected instruction, considered design, and flexible access. The company’s focus extends beyond the equipment itself to the broader experience surrounding movement and wellness.
As Frame continues expanding across residential, hospitality, and commercial environments, its founders remain focused on a simple idea: reformer Pilates home practice should fit into people’s lives, not the other way around. By combining Pilates reformer design with digital instruction and a growing wellness ecosystem, Frame aims to support what modern Pilates can look like for today’s practitioners.
