Jon Penberthy from AdClients mixes clarity, experience and transparency into a heady cocktail of sales expertise that has helped hundreds of people realize their dreams.

What differentiates a good sales pitch from a great sales pitch? For Jon Penberthy that would be compassion. Yes, there’s the systems and the targets and the training … the source materials have to be spot on … but as he says, there also needs to be a duty of care: “I’m not interested in just selling to anyone with a credit card and a pulse.” 

Watching Penberthy close a $12,000 sale live on the phone on YouTube is a masterclass of this empathy in action. Following a super friendly but professional script he’s delivered many times before, the AdClients founder gently but firmly steers the caller through a variety of stages in the sales road map that allows him to assess where the caller’s business is at, what the expectations and opportunities for growth may be and, most importantly, whether his training can actually help his would-be client.

Having decided that it can, Penberthy closes on an elite coaching program from his company AdClients, a high-ticket marketing outfit that teaches people how to generate and convert leads and helps online coaches and course creators scale their knowledge business to $100,000 a month. 

He makes it look easy because his solid marketing processes are backed by a human transparency that is compelling, genuine and truly invested in an outcome that is beneficial to his client. It’s as if he’s pulled back the curtain on the technique and allowed the light in to show us there’s no hidden agenda.

As he says: “What sets us apart at AdClients is that we actually care about our clients. There are so many coaching companies similar to us out there, but quite frankly many of them are only interested in the growth of their own business.”

Penberthy believes this care to be a prime reason why his company is today one of the premier spots on the internet for marketing education. Beginning life in 2014, AdClients has to date created more than $25 million in revenue, generated half a million leads and more than 100 million YouTube ad views. Their business boils down to two key areas: attracting and then converting more customers and clients online.

“Many marketing education companies become successful,” he says, “and that’s when they start to scale. Often this means that the client’s needs get left behind. At AdClients, we put our clients on top. Ultimately they put their trust in us because we understand what they want to achieve, and we are focused on making that happen.”

AdClients uses a teaching combination that leads their followers through effective webinars backed by questionnaires that illicit increasingly inclusive information to lead clients towards buying coaching programs. After they’re in, clients are made to feel like they are getting bang for their buck.  

“We make sure that our clients are top priority. In fact, we’ve made many decisions where we have put our clients’ success over our own revenue. There have been countless scenarios and countless opportunities where we’ve just decided, hey, we’re going too fast here, our marketing is going really well, but we don’t have the infrastructure to support additional clients. So we’ve backed off, hit pause for a moment, and  restructured our back-end delivery system.”

As he says: “People who invest a significant amount of money with us do so because they trust us to deliver. And that’s ultimately what we do.”