Against the odds, St. Petersburg, Florida-based public relations firm Otter PR has become one of the top PR firms in the nation. Led by entrepreneurs Scott Bartnick and Dr. Jay Feldman, Otter PR specializes in a specific type of public relations called thought leadership. Having become thought leaders in their fields before becoming experts in PR, Bartnick, Feldman, and their team have the knowledge it takes to guide you through the process of becoming a thought leader.
Thought leadership is a unique public relations strategy that focuses on establishing a client as one of the foremost experts in their field. Rather than promoting a company or its work directly, thought leadership is achieved through guest posts, op-eds, and interviews, allowing clients to show their knowledge on topics relevant to their business. “When potential clients and customers read these articles, they will be reassured by your expertise and be encouraged to do business with you,” explains Dr. Feldman.
Leveraging an extensive network to help clients become thought leaders
To successfully help their clients become thought leaders, the team at Otter PR has built and fostered an extensive network of some of the finest and most high-profile publications in any field, allowing them to secure placements for their clients in publications that are most impactful to each client’s needs. Otter PR also has experience working with contributorships, a fantastic opportunity for high-profile entrepreneurs to be featured in top-tier outlets.
“Some prospective clients have come to me and asked why thought leadership benefits them,” says Barnick. “Public relations is all about getting you and your company out there and in the eyes of the public. A thought leadership campaign is about earning the public’s trust. A great thought leadership campaign combined with a great brand awareness campaign yields maximum results.”
Otter PR has earned several awards honoring them for their great work, allowing them to work with numerous high-profile clients from around the world. Named as one of the top PR firms in Florida by O’Dywers as well as the fastest-growing PR firm in the United States, prospective clients can rest assured that they are getting one of the best teams around if they trust their public relations needs to Otter PR.
