Anyone can build a brand, but only a few entrepreneurs are independent minds capable of building their products from scratch. Many claim to be innovators, but the truth is they hire others for their ideas. But not for Ryan Harden. A visionary, personal trainer, and nutritionist, Ryan has definitely earned his way in the fitness industry, enough to have the confidence to build brands claiming to change lives: Harden Performance and Harden Essentials.
Harden Essentials aims to aid people in achieving optimum wellness through various supplements. The first product launched under the brand will be an ashwagandha gummy that will help people relax and navigate stress better. The supplement will be different from all the other available supplements in the market because of its high-quality ingredient, particularly the ashwagandha herb. It will also include vitamin D2, lemon, and many other extracts from sources known for their calming effects. A certified nutritionist and fitness expert, Ryan personally developed the chemical formulation of the supplement to achieve the right solution.
On the other hand, Harden Performance is a subscription-based fitness program built to help people achieve their fitness goals in the most efficient way possible. In addition, the company offers a tailor-fitted approach toward fitness aided by Harden Essentials.
“Some things to keep in mind: just because the scale doesn’t move does not mean you are not progressing,” Ryan said. “There are a lot of things that can keep the scales from moving, such as how many hours you slept, how much salt you had the day before, if you’re a woman, how close you are to your monthly period,” he said. Ryan also highlighted genetic factors, dietary intake, and lifestyle choices and their direct effects on fitness. Harden Performance will help people identify all the factors affecting and preventing them from achieving their fitness goals and create the perfect game plan to lead them to their dream bodies.
Asked what both his companies share as a common ground, Ryan shared that Harden Performance and Harden Essentials are on a mission to help people feel strong, confident, and sexy. The Harden brand aims to bring out the best in people using personalized and tailored approaches. “They work hand in hand,” the founder said. Whether they work in a nine-to-five job or are always on the go as entrepreneurs, Ryan wants to help them strike the perfect, balanced lifestyle where health and wellness are always prioritized. As Harden Performance guides people to set their goals based on what they need, Harden Essentials supports those efforts by working on the inside with supplements.
Ryan has been in the fitness industry for over a decade as a personal trainer before diving into the world of entrepreneurship and building his own brand. He has worked with all types of clients, from bodybuilders to those who have been in severe injuries, are disabled, and are stuck in a wheelchair. He always focuses on listening to what they need, identifying their pain points, and filling the gaps with the best solution possible. Today, with the Harden brand, he wants to continue what he has devoted almost a decade of his life to – helping people feel more confident in themselves.
