McGrocer, a well-known online marketplace for British goods, shares exclusive insights into popular British baby brands across the US.
LONDON, UK – February 12, 2025.
McGrocer experienced a spike in demand for products for babies and toddlers in 2024, potentially driven by the desire for healthy, organic snacks and gentle baby formula. Now, McGrocer is highlighting which British baby brands appeared to be sought-after, with UK baby formula brands emerging as a key focus.
Kendamil Organic Milk was reported as one of the popular British baby formula brands in 2024*, accounting for approximately 79% of the orders for baby milk on the McGrocer marketplace, outperforming other well-known brands such as HiPP and Aptamil. Recognized for its premium Kendamil organic formula and gentle formulation, the brand gained significant traction with parents and guardians in California and New York, where Kendamil infant formula was reported as a highly ordered product in these states (even surpassing classic British chocolate!).
The apparent success of Kendamil milk may be linked to its unique qualities as a British baby formula. Kendamil is an award-winning formula made from whole milk and organic cows’ milk sourced from grass-fed cows on British farms. This family-owned brand offers a range of products, including Kendamil stage 1 formula for newborns and Kendamil stage 2 formula for older infants, all made with non-GMO ingredients and without palm oil.
Parents seem to appreciate that the Kendamil organic UK version is traceable from farm to formula, which may contribute to its high-quality standards. The Kendamil infant milk is often noted for its naturally creamy taste and golden colour, attributed to the use of full cream nutrients. Additionally, Kendamil formula UK is both Halal and Kosher certified, making it a versatile option for diverse dietary requirements.
For those looking to buy Kendamil formula, McGrocer offers a convenient way to purchase authentic Kendamil branded milk. This allows American parents to access this premium European baby formula, which is often praised for its use of sustainable ingredients and plant-based DHA.
While Kendamil appears to be the premier choice in California and New York, New Jersey parents and guardians showed a preference for two different British brands for their toddlers. Baby and toddler food brand Ella’s Kitchen emerged as a favorite in New Jersey, with many opting for their organic food pouches, ranging from banana and coconut to vegetarian lasagne.
Ella’s Kitchen was closely followed by the iconic Heinz brand, long celebrated for their baked beans.
As the demand for high-quality, organic baby products continues to rise, Kendamil’s growing popularity in the US market suggests an increasing global recognition of the potential benefits of British baby formulas. Through platforms like McGrocer, American parents can now more easily access these premium products, potentially ensuring their babies receive high-quality nutrition from across the pond.
Data from McGrocer.com sales in America, Jan – December 2024.
McGrocer (http://www.mcgrocer.com) is one of the leading marketplaces for British goods. From rich chocolate to comforting cups of tea, McGrocer delivers a taste of British food abroad to people all around the globe. Ideal for completing your British food shop, McGrocer carefully picks and packs your products from UK favorites such as M&S, Sainsbury’s, and even Harrods, offering British food delivery straight to your door with efficient shipping.
For more information, contact Megan at megan@mcgrocer.com. Follow McGrocer at @mcgroceruk.
Published by Nicholas A.
