Image commercially licensed from Unsplash
To achieve the financial success and social impact you want as a company owner, it is essential to master the 7 Principles outlined in Growing a Business.
The very first essential is the Mindset you keep. It takes what Elona Lopari calls a “legacy attitude” to build a successful firm that will outlive its founders. You’re in it for the long haul, and you want to be able to draw parallels between your professional and personal goals. Obviously, the day-to-day obstacles that come your way will be a lot more readily managed and controllable when the two come together and you are emotionally tied to the reason WHY you want to make the effect that you want to make with your company.
Secondly, Branding is crucial. Positioning is crucial in all aspects of life and work. Positioning oneself as a brand is important. Just like this, your company and its services are unique and valuable. You need to establish yourself as the go-to expert in your field. So, it is essential to speak your target audience’s language by developing a personal brand and mastering the art of explanation. You should also think about the value you provide to customers via your company strategy since this will help you differentiate yourself from competitors providing identical products or services. Making sure that you, yourself, tell the tale of your brand, deliver your message, and explain why you do what you do are all vital parts of your personal brand. In order to establish long-lasting connections with others, it is essential that they get to know, like, and trust you.
Lastly, Marketing is the third surviving paradigm. Through her work and life, Elona has learned that it’s not enough to be very talented at your craft or to have a fantastic offer or breakthrough solution to the issue you want to address in the marketplace or introduce to the world. If you don’t know how to promote yourself and your company, you won’t be able to achieve your goals of success and financial independence. And that’s why, as an entrepreneur, you need to study marketing as the next basic. Marketing is all about figuring out how to continually bring value to the lives of your target audience, whether that’s prospective customers or customers you’d want to have. That’s the basic reason why marketing exists: to keep you consistently in the minds of the people you feel compelled to serve.
The Sales Process is the next basic step. The money in your bank account comes from sales. It’s what generates the money that keeps your company afloat. Sales is the last judgment between your attitude, branding, and marketing, and it is in sales that you learn how to connect all the dots between these basics to successfully close and retain your ideal customer over the long term. Essentially, that is what sales entail. Moreover, it is crucial to learn how to implement a sales process in your company that is intuitive, genuine, and heart-driven in order to avoid the unpleasant feelings of reluctance and distaste that often accompany the sales process.
Creating Systems is the next step. Free yourself from the mundane by developing systematic procedures for your company. Keeping tabs on recurring jobs might help you figure out which ones to hand off to others. Choose which automation technology to employ and which team member to hire after you’ve reached the point of delegating effectively. Having a system in place also ensures that your organization can grow as needed. Burnout or failure to maintain momentum over time is possible if things aren’t done correctly.
Lastly, it’s crucial to assemble a competent Team. To realize any goal, cooperation from many people is essential. You need the backing of a complementary team if you want to remain in tune with your inherent strengths. Here’s how to put your talents to work for your life’s ambitions: use your company to back your dreams.
To review, these are the cornerstones of your company upon which you must construct a solid structure. The wonderful businesses you know and love already do this.
For more helpful resources, check out her website or check out Elona’s latest book “Purpose Driven Entrepreneurship“.
