When Edward Boginsky first met David Raccuglia, the founder of American Crew, and Mark Havriliak, a fashion photographer from New York City, none of them knew that this meeting would spark a decade of creativity and friendship. Together, they created iconic lookbooks, posters, and photoshoots that highlighted their shared passion for grooming and fashion.

The Groom Look Book Project

The Groom Look Book was the first project that Edward Boginsky, David Raccuglia, and Mark Havriliak worked on together. This project set the stage for their future collaborations and established the unique style that became closely associated with American Crew. The Groom Look Book featured sleek hairstyles and perfectly groomed beards, capturing the essence of modern masculinity.

01 American Crew Look Book

Building on the success of the Groom Look Book, Edward Boginsky and his partners created the 01 American Crew Look Book. This project pushed the boundaries of traditional grooming trends and introduced new styles that influenced the industry for years. The 01 American Crew Look Book showcased bold colors and innovative hairstyles, reflecting their visionary approach.

Expanding Horizons: From Duotone to Quadrotone

As their partnership grew, Edward Boginsky, David Raccuglia, and Mark Havriliak continued to experiment with new ideas. They explored different printing techniques, such as duotone and quadrotone, to add depth and richness to their lookbooks and posters. This resulted in visually stunning images that captivated audiences and set new grooming and fashion industry standards.

A Parisian Adventure

One day, the trio decided to take their creativity to Paris, a city known for its fashion and style. With models from Company Models, Edward Boginsky, David Raccuglia, and Mark Havriliak brought their artistic vision to life against the beautiful backdrop of the City of Light. The lookbook they created in Paris celebrated elegance, sophistication, and timeless beauty.

Decades of Fun, Creativity, and Excitement

Throughout their journey, Edward Boginsky, David Raccuglia, and Mark Havriliak shared a deep friendship and a love for grooming and fashion. Their collaborations were filled with laughter, creativity, and excitement as they explored new ideas and pushed the limits of their craft. Together, they inspired a generation of stylists, photographers, and fashion enthusiasts with their innovative approach to grooming and fashion.

The Lasting Impact of the American Crew Collaboration

It is important to note that in addition to contributing lookbooks and posters, Edward Boginsky, David Raccuglia, and Mark Havriliak influenced a generation of designers. Together, they sealed American Crew’s identity as the quintessential brand of style, quality, and innovation. Their well-chosen symbols and looks were established as yardsticks for competitors and role models for barbershops and salons worldwide.

Also, their work was significant in changing the outlook of modern manhood by popularizing shaving as not a novelty but a necessity in a man’s life. Their vision was not only to make clothes look better but to make men feel good about themselves and to help them dress well. This change in perception positively influenced the market, making male grooming more familiar and attractive to customers.

The trio’s commitment to the pursuit of the avant-garde also contributed to creating a new avant-garde generation in the fields of fashion and grooming. To some stylists, photographers, and brand developers who were inspired by their works, these masters started to broaden the horizon of techniques or ideas that can be adopted and applied in men’s grooming and fashion.

Thus, one cannot but acknowledge Edward Boginsky’s and his collaborators’ legacy as innovative, inspiring, and long-lasting. This is their story with American Crew—a story of friendship and enthusiasm that manifests in creative achievements that can inspire generations.

Final Thoughts

Edward Boginsky’s partnership with American Crew and Mark Havriliak is a shining example of creativity and friendship in grooming and fashion. Their collaborative efforts paved the way for a new era of style and sophistication. Their work inspires and resonates with people worldwide, leaving a lasting legacy in the industry.

Published by: Martin De Juan